MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It’s an approach rooted in PRs and listening to the local environment. Its newsworthiness depends on the subject and relevance to stakeholders.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Or the Longview Journal in the case of this particular announcement.

Software 126

Software Case Study Advertising Advertising 126

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

NOVEMBER 23, 2021

Want to reach local journalists and influencers? About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

How To 52

How To LinkedIn Local Social Media 52

Communications Conversations

SEPTEMBER 15, 2020

She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). Trend-setters. Greg Swan, director of digital, social, PR and innovation, Fallon.

Agency 78

Agency Trends Social Media Local 78

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Waxing UnLyrical

JANUARY 17, 2019

Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. With thought leadership comes risk. Finding your voice: the first step to thought leadership.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO of Likeable Local. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 9, 2017

Think Local. Don’t overlook local printing options when considering publishing long-form content. We have one in my hometown at the Cincinnati Public Library , but the benefit of this technology for most people is going to be publishing small batches on demand similar to the Lulu product.

Print 120

Print How To Local Customer Service 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. And it doesn’t start and stop with the marketing and PR departments. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

NOVEMBER 23, 2016

Want to reach local journalists and influencers? About Barbara Rozgonyi: Marketing Expert Speaker, Sales Trainer, Business Development Consultant and Executive Leadership Coach. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. I’m also focusing on taking electives courses that will help me in leadership development.

Insurance 60

Insurance Insurance Social Media Corporate 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. media landscape, leadership skills etc. Leveraging the company’s culture of knowledge sharing, I hosted a casual presentation, “East Meets West: PR Scene in China and Hong Kong,” covering some of the common practices and tips for doing PR in these markets.

Pitching 28

Pitching Analysis Local Case Study 28

Waxing UnLyrical

MAY 11, 2016

Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.

Media Relations 40

Media Relations Media Measurement Conference 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. ” I’ve been surprised by how similar content marketing is to journalism. Media conglomerates are eating up local news outlets. And in fact are hiring people like me to tell their stories. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). What has changed the most about marketing over the course of your career? Data is the lynchpin of marketing success.

Marketing 66

Marketing System Data Tools 66

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 11% “local or national professional trade associations.”. Not content marketing. That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers.

B2B 100

B2B Trade Shows Survey Study 100

Communications Conversations

OCTOBER 18, 2016

She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really). Ryan Arnholt, director-content marketing, Optum. Most recently the former president of MN PRSA and leader of Risdall PR, Joel has been a fixture in the local PR community for years.

Agency 60

Agency Groups Public Affairs B2B 60