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What Makes Online Content Viral? The Psychology Behind Shares

Contently - Strategy

While there’s no magic formula for creating viral content, understanding the deep psychological triggers that drive people to share is a powerful first step. Here’s a look at the psychology behind what makes online content viral and how you can leverage it to turn your content into the talk of the internet.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

That’s empowering to regular consumers. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Y’all think amber watches tiktok?”

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. Misinformation refers to incorrect information, while disinformation is intentionally using fake information.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior.

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Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

Buchanan PR

Her fans are not just passive consumers but active participants in her journey, enthusiastically amplifying her message and contributing significantly to her continued media prominence and success. The original viral “ketchup and seemingly ranch” post. More than that, brands are jumping on the Taylor Swift train as well.

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7 Rules for a New Era of Communications

PRSay

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion. Speak a new language.