Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Cision

MAY 1, 2017

Instead of broadcasting via a mobile device, you can use hardware that will make your video and audio high-quality, and do it over a reliable connection. Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook.

Video 197

Video Facebook Retail How To 197

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. So, in case you’re busy concentrating on getting that perfect gift or what size turkey you’ll need for your Christmas bubble, we’ve rounded up the biggest news in tech to be keeping an eye on.

Ethics 62

Ethics Google Banking Radio 62

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 129

Automotive Mobile Technology Hotels 129

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? And then on the consumer side, what does that mean? My first part-time job in radio news involved Saturday and Sunday radio newscasts. It means that we are often not breaking the news as we used to.

Wireless 102

Wireless Storytelling Radio Analysis 102

The Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201

Mobile Strategy Web Consumer 201

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C B2B Nonprofit 75

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

MAY 1, 2017

Instead of broadcasting via a mobile device, you can use hardware that will make your video and audio high-quality, and do it over a reliable connection. Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook.

Facebook 63

Facebook Video How To Retail 63

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Communications Conversations

FEBRUARY 20, 2018

That meant we had to amplify all of the amazing activations that were happening at Super Bowl Live experientially through social—so consumers that weren’t present could feel like they were still a part of it all, and people that were there could relate/reflect on it. What worked best for your team last week?

Social Media 76

Social Media Media Video Trends 76

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40

Radio Mobile Media Sports 40

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers.

Automotive 89

Automotive Mobile Software Technology 89

Burrelles Fresh Ideas

APRIL 2, 2024

And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. Contact us to learn more or to request a live demonstration.

Media 103

Media Radio Print Newspapers 103

Waxing UnLyrical

AUGUST 5, 2015

If you’re not entirely familiar with Snapchat, it is a mobile-exclusive app that (besides having a narrow age demographic) has these features: Peer-to-peer photo and video sharing with a 1-10 second expiry. These types of stories are meant to be consumed at once and tell their own unique story.”

Measurement 40

Measurement How To Marketing Engineering 40

Bad Pitch Blog

JULY 21, 2009

We were watching while MTV played "Video Killed the Radio Star" and CNN aired its first on-air piece about Jimmy Carter visiting Vernon Jordan after he was shot. We went from completely missing telephone calls to having machines that answered them, to being available 24/7 with mobiles. Learn to embrace differences.

Trends 40

Trends Radio Writing Creativity 40

Ronn Torossian

JANUARY 11, 2016

TV killed radio, so will digital video kill TV? In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. The post Digital Video to Kill TV by 2020?

Video 150

Video YouTube Television Radio 150

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Offering value-packed content to healthcare consumers without being salesy helps connect with clients. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

JANUARY 24, 2017

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., HOW AND WHEN ARE THEY CONSUMING INFORMATION? WHAT LANGUAGE DO THEY CONSUME INFORMATION IN? will help you refine your message.

Writing 40

Writing Infographics Radio Mobile 40

PR 20/20

JUNE 7, 2018

Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. Then you mobilize tech and teams to turn ideas into reality. Consider: we have to link to the phrase "telephone switchboard operators." The market is the market. Platforms change. That's powerful.

Marketing 41

Marketing System Technology Google 41

Waxing UnLyrical

JANUARY 26, 2011

Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Today 3 in 4 US consumers will not log into Facebook. I think my opinion stems from my years of being a radio broadcaster. You read that right. You cannot opt out of your activity being turned into advertisements. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Stephen Waddington

AUGUST 20, 2018

O fcom’s latest report is packed with consumer data and analysis. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. UK consumers spend more than 24 hours per week online.

Report 60

Report Radio Media Mobile 60

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Mobile Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mindful Marketing

NOVEMBER 16, 2019

The Catholic Church recently surprised many of its parishioners and others by introducing an eRosary , “a wearable device connected to a mobile app that's activated by making the sign of the cross.” Also, any organization that wants to stay in existence must remain relevant to the next generation of ‘consumers.’

Print 71

Print Technology LinkedIn Mobile 71

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

Media 28

Media Mobile Pinterest Journalism 28

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

AUGUST 5, 2016

That’s because no matter where journalists were, power was hard to come by and mobile electronics only had so much battery life. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. Anticipate attendees’ needs.

Marketing 40

Marketing Interviews Creativity Groups 40