Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Shoot us a Twitter DM or email us at info@onepitch.co Want more blogs like this?

Pitching 61

Pitching Consumer How To Meeting 61

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Then, if a client is immediately needed for approvals, interviews, etc., PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

Bianchi Biz Blog

MARCH 30, 2023

subscribers Overview: Focused on the future of transportation, EV Pulse shares information in a way that’s easy to understand to the everyday consumer and enthusiast. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K The site is part of the 9to5 network.

YouTube 83

YouTube Mobile Automotive Transportation 83

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

How To 245

How To Media Report Interviews 245

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. But, we imagine they truly rubbed their hands with glee as they absolutely dominated Twitter in April during the ever so famous, Colin Vs Cuthbert trial. Then came the hilarious twitter ‘brandter’, which attracted thousands of likes and retweets.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. I use Twitter for possible story ideas and would welcome leads and pitches through that channel.

Real Estate 120

Real Estate Pitching Interviews Meeting 120

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Or worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction.

Twitter 40

Twitter How To Social Media Guidelines 40

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Follow him on Twitter @nbell94102. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Bianchi Biz Blog

SEPTEMBER 23, 2021

Twitter: [link]. With over 730,000 users, consuming 2.3 Twitter: [link]. Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more. Twitter: [link]. Twitter: [link]. Format: Interviews, new car review and drives, and more. Twitter: [link]. Website: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

ImPRessions - Crenshaw Communications

MARCH 1, 2016

There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. We know consumers will turn to blogs for product reviews before purchase, but it doesn’t stop there.

Blogging 159

Blogging Interviews Storytelling Community 159

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

Contently - Strategy

OCTOBER 9, 2019

You know what’s better than getting a list of keywords your audience uses on Twitter? Using the same vocabulary as your consumers helps consumers feel closer to a brand. Use that to guide your interview questions. Group interviews lead to groupthink. It’s also a hell of a lot cheaper.

Marketing 108

Marketing How To B2B Exercises 108

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Barbara Rozgonyi on Twitter. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

OnePitch

JANUARY 17, 2023

She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . Learn more about her and her work on Twitter and LinkedIn. Video or phone interview? Email or Twitter DM? JB: Twitter DM. View Transcription. Relationship Building 101. [00:06:34] Great question.

Pitching 64

Pitching Video Interviews Twitter 64

Flack's Revenge

NOVEMBER 17, 2014

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” In fact, people may only notice your news when it appears on Twitter, in LinkedIn, or their Facebook news feed. The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism.

LinkedIn 212

LinkedIn Mobile Journalism Facebook 212

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Bad Pitch Blog

AUGUST 14, 2014

Robin Williams’ tragic death leaves consumers at high risk of identity theft. Contact Sarah Gadway.for interview requests or for a review copy of Identity Theft Alert. Thanks for your time" __ RIP Robin Williams Twitter: @badpitch @laermer' The following pitch was received by a journalist friend of mine yesterday.

Interviews 85

Interviews Consumer Pitching Facebook 85

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks.

B2B 156

B2B How To Pitching Conference 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. million users X/Twitter : 1.96 Finnish journalists want to speak directly to decision makers and are used to having this access. Sparring and training must be done carefully and in advance. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says.

Automotive 117

Automotive Mobile Interviews Video 117

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Rock the Status Quo

AUGUST 15, 2014

Go follow her on Twitter. Robin Williams’ tragic death leaves consumers at high risk of identity theft. For those of you who don’t know her, Amy is a social media speaker, journalist and friend who “ does stuff on the Internet ” (in her words).

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136