5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Agency 205

Agency Pitching Internal International 205

5W PR

AUGUST 27, 2021

One of the main services that most PR firms should be offering to clients is reputation management that includes strategies such as email campaigns, content creation, social media management, engaging with consumers, and responding to their reviews. Crisis Management.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

JANUARY 16, 2020

They’ve established a close-knit audience based on interests and industry. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? One way to be in the public (or industry) conversation is to start it — with relevant content. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space.

B2B 147

B2B Pitching Case Study Local 147

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. And one of the most popular platforms that these influencers use? You can do this in two ways. Image Source.

YouTube 116

YouTube Brand Branding Video 116

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. However, not all product or brand releases warrant a press release. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. These cover letters help pitch your press release and contain a clear call to action as well as contact information.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. Execute a larger internal communications plan. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180