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The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly

Agility PR Solutions

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy.

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PART 4: The Reputational Value of Customer Retention

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Whether through press releases, engaging with the media, or content creation, PR can show how fintech solutions make financial management easier, highlight their unique advantages, and address any concerns customers may have. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation.

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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.