Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

Brand 185

Brand Branding Marketing Wireless 185

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. Author Jared Haggit is an enterprise business development associate at Cision.

Measurement 40

Measurement Reputation Brand Branding 40

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media Internal International 78

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. But the potential for noncompliance and reputational risk seems higher than the potential for increased revenue.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. Can a good story create value for a brand?

Storytelling 85

Storytelling Brand Branding Customer Service 85

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities.

Data 90

Data Enterprise Survey Instagram 90

Flack's Revenge

APRIL 23, 2015

Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Their rising importance can be tied directly to the growing role of software for consumers and businesses. My next post will explore PR campaigns designed to build visibility and reputation with software developers.

Software 120

Software Enterprise Groups Course 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. When you consider that the criteria for an enterprise-level user is more than $100 million in annual revenue, you understand that smaller scale likely means prioritization.

Customer Service 120

Customer Service Social Media Analysis Data 120

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 85

Software Pitching Internal International 85

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. Where do you think we’re at as an industry in terms of PR at the moment?

Media 202

Media Storytelling Technology Data 202

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The good news? Games are generally fun.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. A niche industry analyst can have an enormous impact on brand visibility even without a large following.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Henry Ford is often attributed as saying, “You can’t build a reputation on what you are going to do.” He might have been right, but probably only about cars being sold to consumers.

Insurance 67

Insurance Insurance B2B Corporate 67

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Welcome to the next installment of Solo PR Pro’s Tool School series ! Enhance your profitability with the tools below. Super easy!

Tools 78

Tools eBook Print System 78

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

Where the Fishermen Ain't

SEPTEMBER 24, 2013

At the most tactical, explain-it-to-your-mom level, public relations has been about managing your client''s reputation and relationships, and (even more tactically) most often doing so by making that client relevant in those parts of the media that people want to consume. Again, advertising playing a supporting role to PR.)

Advertising 54

Advertising Advertising Community Social Media 54

Where the Fishermen Ain't

AUGUST 30, 2016

Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system. All of this adds up to the idea of a Web that holds trust, reputation, and verifiability at its center?where where cryptocurrency concepts and effective communications intersect.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system. All of this adds up to the idea of a Web that holds trust, reputation, and verifiability at its centerーwhere cryptocurrency concepts and effective communications intersect.

Storytelling 20

Storytelling Technology Financial Groups 20

Marketwired

FEBRUARY 23, 2016

TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar.

Tools 125

Tools Analytics Software B2C 125