Shift Communications

JULY 24, 2017

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

AUGUST 24, 2023

These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. It is here that good old PR and crisis management can help. No, not that one.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. The world of marketing and PR evolves rapidly. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Konnect Agency

NOVEMBER 20, 2023

Prepare for Crisis Management: Election years in particular place a lot of Americans on edge. Of course, you should always have a crisis management plan in place just in case of any major event. This practice is quickly turning consumers away and testing their loyalty. Connect with our PR pros to learn more.

Trends 52

Trends Strategy Crisis Management Technology 52

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. ” – BBC.

Crisis Communications 224

Crisis Communications Crisis Strategy Communications 224

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

5W PR

DECEMBER 4, 2018

As PR professionals, we need to constant ask ourselves whether our PR strategy is up to date with things like technology and your company’s evolving personality. Is there a crisis management plan? A recent survey in Forbes concluded 92% of consumers trust influencers over celebrities and traditional advertising.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. ” – BBC.

Crisis Communications 100

Crisis Communications Crisis Strategy Communications 100

Reputation Us

MARCH 4, 2021

No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence.

Reputation 109

Reputation Analysis Corporate Study 109

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

AUGUST 27, 2019

As we become more heavily reliant on technology, artificial intelligence, and data automation, it only makes sense that a deeper dive into the benefits of all of this information is started. Without education, we wouldn’t have the ability to take consumer behaviors and use them to strategize on how to best connect brands with consumers.

Publicity 74

Publicity Analytics Measurement Crisis Management 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. Having a crisis managing team of key employees with all relevant information would be best. A communications manager or a reputation expert plays the most crucial part here. They have the right to comment on a crisis publicly.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. As one top internet attorney recently stated, “a laptop and an internet connection are now becoming the weapons of choice”.

Crisis 100

Crisis LinkedIn Crisis Management Technology 100

Flack's Revenge

MARCH 30, 2020

As long as the press and analysts are showing up for work, and you are also open for business, you should continue to communicate with the media, including on topics relevant to the crisis (but carefully; more about this below). The competition likely are. The post PR – An Essential Business?

Crisis 199

Crisis Pitching Airlines Technology 199

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 percent of all M&A deals announced during 2021 involved a leak.

Reputation 78

Reputation Real Estate Internal International 78

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment. And with positive perception came increased sales.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Offleash

APRIL 29, 2020

DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster. Productiv helps businesses manage remote apps and shares COVID-19 data and resources related to video collaboration and remote work. We are inspired by our clients every day, especially during these times.

Healthcare 52

Healthcare Small Business Resources Data 52

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Crisis communication is all about, you guessed it, communication! How does each stakeholder group prefer to consume their media? Prevent the preventable.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Solo PR Pro

FEBRUARY 7, 2023

One component was outdated technology. She also shares that during any big launch with a client, she asks a list of questions about their technology and runs through their customer facing system herself. Buying consumers back with monetary rewards doesn’t cut it, either. Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Melissa Agnes

MARCH 20, 2014

A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. Q: What advice would you give to other executives, in regards to their crisis prevention or crisis management? Case Studies'

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

FEBRUARY 10, 2015

Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? These articles will be indexed in the search engines, which means that you will want to: Make sure that your communications are helping to shape the narrative of this crisis in as much of a positive way as possible.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. .

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

AUGUST 9, 2016

What role does social media play in reputation and crisis management today? Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. Be respectful of that by sharing tailored, relevant story angles. .

Crisis 0

Crisis Reputation Study Social Media 0