Remove Consumer Remove Crisis Management Remove Technology Remove Viral
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 259
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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227
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10 Crisis Communication Tips Every Business Needs

Prohibition

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Managers and supervisors. Information technology team. Department leaders.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Crisis communication is all about, you guessed it, communication! How does each stakeholder group prefer to consume their media? Prevent the preventable.

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#14: What happens when influence outshines advertising?

NewsWhip

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.