Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Here are five key takeaways from the study : 1. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

Travel 120

Travel Technology Consumer Hotels 120

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Creativity 64

Creativity Marketing Analytics Measurement 64

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ).

Study 120

Study Engineering Mobile Crisis 120

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 73

Creativity Communications Brand Branding 73

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention.

Trends 0

Trends Storytelling Creativity Reputation 0

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to reach out to these key consumers and use their networks to spread his positive message.

Case Study 92

Case Study Crisis Study Strategy 92

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. How soon is too soon, though? Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. The premise of Delusions of Brandeur is that organisations massively overestimate their importance in the lives of consumers.

Industry 123

Industry Marketing Case Study Creativity 123

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Promoting Content. Conclusion.

Social Media 226

Social Media Media Journalism Study 226

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 90

Brand Branding Marketing Ethics 90

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

AUGUST 3, 2021

Creative Product Sampling Techniques. According to a study, 73% of consumers will be more inclined to purchase a product after sampling it. It had people from remote places who had never tasted burgers before comparing the Whopper and the Big Mac. No one could deny the innovative twist in the campaign. 2) Direct sampling.

Strategy 88

Strategy Consumer Survey Creativity 88

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Brand 62

Brand Branding Reputation Consumer 62

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This level of transparency and authenticity helps to build trust and loyalty among consumers, ultimately enhancing the luxury brand image.

Fashion 62

Fashion Brand Branding Case Study 62

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. This places the consumer at the will of editors who decide what to promote as the most important news. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

PR in High Definition

JANUARY 26, 2022

A new term even came to prominence during the pandemic – ‘ doomscrolling ’ – or the act of continually consuming negative news on social media. In an industry where we are required to be creative and constantly on the point, harnessing the power of optimism is a requirement to meet our goals as the new year dawns.

Creativity 62

Creativity Consumer Communications Industry 62

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156