Stephen Waddington

OCTOBER 9, 2018

Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda.

Brand 109

Brand Branding Privacy Hotels 109

Agility PR Solutions

JULY 14, 2019

consumers really think about giant tech companies and the vulnerability of their personal data. The question: Are corporations and government doing enough to protect consumer data privacy? New research from strategic insights consultancy Grail Insights aimed to find out what U.S.

Privacy 60

Privacy Government Data Corporate 60

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. What does it value? . ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 128

Technology Study Communications Survey 128

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says.

Automotive 117

Automotive Mobile Interviews Video 117

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. 3) Data privacy seems to be a marquee issue for the association.

Marketing 79

Marketing Data Wireless Industry 79

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 8) A clever mix of press work and content.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Today, companies are compelled by their consumers to do more for society’s common good. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need.

Marketing 164

Marketing Ethics Local Technology 164

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. Corporate officers sell stock all the time, and the timing of the transactions may have coincidental, but the optics are terrible.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 107

Facebook Privacy Twitter Social Media 107

Mindful Marketing

JANUARY 1, 2022

It also offered this statement , “TikTok has taken industry-first steps to protect teens and promote age-appropriate experiences, including strong default privacy settings for minors." These corporate responses do align better with the risks the Blackout Challenge represents.

Privacy 72

Privacy Social Media Trends Video 72

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. PR tips for killer media lists.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JUNE 22, 2021

Some of the things that give me pause: The merge tags for parsing the RSS feed into a send looks time-consuming, and. Looks like it’s designed around WordPress, which I use (and recommend). It’s a brand and product with which I already know, like and trust. Pricing structure presents a risk to customers and upside for the company.

Google 109

Google Tools Analytics Blogging 109

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. For example, we know the studies that show Gen Z is expecting corporate social advocacy. You’re absolutely right.

Agency 80

Agency Publicity Ethics Analysis 80

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

Newsfile

OCTOBER 10, 2023

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Companies should prioritize consumer safety and address concerns promptly. Lesson Learned : Protecting user data and privacy is paramount.

Privacy 52

Privacy Ethics Airlines Data 52

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59