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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

“While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”.

Corporate 198
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. adults actively seek and follow sustainability issues.

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Meet the Team – Rachel Gardner!

Prohibition

We’re back this month with another meet the team! No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. It sounds obvious but consume media! During my three years there.

Meeting 62
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“Alexa: How Do We Improve Our Corporate Reputation?”

Reputation Us

Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. 50% – Consumers will question a brand’s competency if they have negative reviews ( source ). Let’s start improving your corporate reputation NOW. Thanks Alexa!