NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. The challenge for every comms professional is what to communicate and when. Now you need to build trust and engagement.

Reputation 195

Reputation Automotive Brand Branding 195

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. But, it takes strategic insight and smart planning to communicate a brand’s history well.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

David PR Group

JULY 21, 2014

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling.

Consumer 226

Consumer Trends Agency Pitching 226

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? We have the luxury of having customers on our corporate campus regularly.

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 96

Survey Industry Leadership Study 96

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Are you relying on text-only assets to drive your messaging?

Video 116

Video Communications Strategy Product Launch 116

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Today’s consumers want to believe that a brand is committed to whatever it’s doing. A well-designed PR campaign can play a role here.

Brand 160

Brand Branding Film Internal 160

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

5W PR

NOVEMBER 23, 2021

Make sure the pictures are both attention-grabbing and stunning in their own right, but they should also form an equally stunning grouping – all promoting your theme. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Using the same vocabulary as your consumers helps consumers feel closer to a brand.

Marketing 108

Marketing How To B2B Exercises 108

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. It’s at this time when a group needs to build an audience. Storytelling, and a strong backstory helps engage music fans. Agency versus corporate career choice Natalie Falkous leads PR for Sage in the UK and Ireland.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

ReimaginePR

SEPTEMBER 21, 2016

Now, you may be too deep in this latter group to ask what’s so wrong with the TPP agreement without getting glares from your more-informed friends, so we’ll give you the short version: the TPP is a super confusing, multinational trade agreement that’s hiding a serious threat to your internet freedom. Click To Tweet.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video is just so darn easy to consume. Additional Resources.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 90

Employee Internal International Training 90

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? Agreed wholeheartedly! Professors are students’ first assets!

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Indeed, my own predictions are at the very bottom. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101