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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Building trust is the key to winning loyal customers in this fiercely competitive market. The answer lies in understanding the evolved traveler.

Travel 78
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 165
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5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Mobile Apps. Mobile apps make life more convenient and more fun. Mobile Apps. Native Advertising.

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Pokemon Go: It’s Not Just for Kids.

Trends 319
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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Recent research suggests so—particularly if you care about reaching younger consumers. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly.

Local 97