ImPRessions - Crenshaw Communications

JANUARY 20, 2017

As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication?

Agency 120

Agency Real Estate Print Pitching 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local Internal 159

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Ethics Conference 52

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. A City of Burned Bridges.

Reputation 250

Reputation Print Customer Service Creativity 250

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Bad Pitch Blog

APRIL 2, 2009

Conference calls! Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Try having an intra-office meeting via a conference line. Nobody wants to conference with Kenneth Branagh. Good conference callers wing it. Good conference callers wing it.

Conference 40

Conference Pitching Meeting Print 40

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This may not seem obvious if you are accustomed to monitoring online or print coverage. For the most part, they still are silent. What does that mean? In those mediums, you can spot a mention in a story.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 3) Surgically weave it into blog posts. It probably does. Don’t believe me?

Media 102

Media B2B Groups Conference 102

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: Content Marketing is the New Conference ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. And, for many clients, the work touches messaging as well as design, writing and distribution of content. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

Presspage

NOVEMBER 20, 2018

They no longer assign or write the same old press releases to send to the same media outlets. Producing content for a social media influencer would require a different type of material and tone than working with a traditional print publication or providing updates to consumers.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. I’d add that visitors that walk the tradeshow floor often still like to have some in hand to place into their conference bags. It’s worthwhile to print off some copies of your high performing pieces and have them available.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Karen Freberg

MARCH 2, 2018

I admit, there were so many times where I had to bite my tongue because I would ALMOST let this secret slip out at conferences, meet ups, and social events. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. You need to write the book.

Social Media 40

Social Media Exercises Resources Writing 40

Waxing UnLyrical

MARCH 16, 2016

Attend a conference or workshop. I’m writing a mystery novel and will attend a mystery writer’s conference later this year. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site. You can do it on a tablet or with a printed book or magazine.

Conference 40

Conference Meeting Groups Newspapers 40

Beyond PR

JUNE 29, 2016

We’re starting to see the needle move with more sharable content, more invitations to speak at conferences vs. paying to speak, more press coverage vs. paid advertorials.”. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). You take the red pill and you stay in this hotel conference room and I show you how deep the rabbit-hole goes.”. I should have. It’s getting obnoxious. To make a long story short, IABC schooled me once again.

Hotels 67

Hotels Internal International Training 67

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And it took a couple of months. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

AUGUST 1, 2017

They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). You never know where a reporter today will be writing tomorrow, so treat everyone as if they worked for the Wall Street Journal.

Interviews 61

Interviews B2B Media Report 61

Waxing UnLyrical

MAY 23, 2016

My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. When Shonali first met me at the PRAM Conference , I wore clothes from Mumu, Lilly Pulitzer and Anthropologie. Guest Post by Emma Hawes .

Print 49

Print Software SEO Conference 49

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Solo PR Pro

JUNE 21, 2016

Make sure that you write for the audience you want to serve. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. To expand into other areas, demonstrate your credibility with content that serves their interest. Collaborate.

Local 41

Local How To Skype Trade Shows 41

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Communication, writing and critical thinking skills are what I look for most in a prospective hire. Follow Natalie on Twitter @npmikolich.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

MARCH 23, 2011

A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts. They need people to contribute their writing, their ideas, share content etc.

Leadership 67

Leadership Film Social Media Energy 67

Maxim Behar

NOVEMBER 23, 2020

This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? You won't believe it, but I've never seen my team so often before and I haven't known my colleagues so well. We meet at Zoom every day for half an hour, on Monday for longer.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Bad Pitch Blog

JUNE 22, 2009

Martin, EVP for Public Relations and Employee Communication at AT&T, takes up a full page (small print, naturally) to grind an extremely angry ax and truly straighten out, he says, the “blatant distortions” served up in an article the week before. In this particular and randomly selected issue, neatly tucked onto page 19, Richard J.

Newspapers 40

Newspapers Print Writing Video 40

Cision

MAY 21, 2015

Look at conference speakers and you’ll find lots of male leaders. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). All The Social Ladies. But WHERE are the social ladies?

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

SEPTEMBER 2, 2010

Press conferences are held for the media. Professional development conferences are held for professionals in their fields. Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. But a Twitter chat? It’s open.

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54