Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. I t’s important to be transparent with the PR agency about the good and bad. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

FEBRUARY 21, 2020

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Be prepared to address the public.

Conference 202

Conference Training Small Business Leadership 202

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. Therein is the reason that public relations was elevated as a function during COVID-19.

Publicity 122

Publicity Case Study Study Ethics 122

ImPRessions - Crenshaw Communications

JULY 7, 2021

While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

PRSay

JULY 5, 2023

I may find myself in a leadership position someday or I may just be the trusty member who attends summits and conferences, but I do know that I have become a believer in what PRSA can do for me when it comes to continuing education, building my network and believing in myself. I don’t know what my future in PRSA will be.

Exercises 86

Exercises Public Affairs Conference Education 86

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. She will be media neutral. c) Donald Steel. Too many PR people of today have forgotten.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. That is a responsibility that rests squarely on leadership.

Case Study 130

Case Study Study Company B2B 130

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PRSay

JULY 14, 2021

4, the conference offers virtual educational sessions, networking, career fairs and more. In early June, Naomi Osaka withdrew from the French Open after its organizers threatened to expel her for not honoring media commitments. Her decision prompted discussion on the usefulness of press conferences, especially in the sports world.

Conference 148

Conference Public Affairs Report Television 148

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

Automotive 52

Automotive Conference Interviews Travel 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. That respect and trustworthiness which journal coverage confers upon a company translates into expanded brand visibility, new leads, and conversions opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Deirdre Breakenridge

JULY 24, 2018

Richard and I will be discussing the details his journey in a Fireside Chat at the FPRA 80th Annual Conference on August 7th in Jacksonville, Florida. Even some of my closest colleagues said I shouldn’t take the assignment (all good intentioned professionals). I rose to the occasion and decided to work with Richard.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

OCTOBER 28, 2021

While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. So, as in past years, there are few shows that offer better potential for international media coverage, given a compelling story, the right PR approaches and an experienced PR agency partner.

Data 76

Data Automotive Transportation Mobile 76

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

MARCH 22, 2022

Yet the influence and size of the comms team have brought another leadership challenge: retention. This was followed by customer comms (78%), partner comms (59%) and investor relations (51%). “If those managing the budget feel communications efforts are valuable, they’ll provide more money and staff to CCOs,” she said.

Survey 96

Survey Communications Employee Technology 96

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 77

Corporate Communications Survey Employee 77

5W PR

JUNE 15, 2022

Fortunately, one of the things that many cannabis brands haven’t been focused on is public relations efforts, which means the companies in the industry that start incorporating PR strategies will manage to get a competitive advantage. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. But what about the PR folks on the front line.

Storytelling 114

Storytelling Conference Survey Communications 114