5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Executive Thought Leadership. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 8–10: Breaking Misconceptions About Communicating With Rural Americans. Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. Think purpose-driven brand PR is for consumer sectors? B2B PR conveys expertise. Think again.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Leadership events. Owned and operated business events like discussion panels are productive PR activations for building media and industry relationships, generating quality content, boosting thought leadership credibility, and yes – even earning media coverage. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. Don’t run away from consumers. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Deirdre Breakenridge

OCTOBER 22, 2014

. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You are responsible for a large conference with a keynote speaker from out of town. You launch your exciting new social media campaign only to hear… crickets…. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. But AI is not just in your consumer life. Consumer expectations, communication preferences and buying behaviors have changed forever.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. It helps keep you up to date on new trends and developments.

Publicity 176

Publicity Case Study Ethics Study 176

PRSay

MARCH 23, 2022

Peterson , chief economist at The Conference Board. PRSA members have exclusive access to this conversation, which also featured an exploration of how the war will likely affect the economy and our organizations, as well as what rising gas prices mean for consumer spending and recovery from the pandemic. Listen to this session here.

Communications 153

Communications Conference Crisis Corporate 153

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Through those two, they’ll be able to get a better understanding of how consumers are learning about the business and the buying journey.

Brand 88

Brand Branding Consumer Pitching 88

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] I’ve spoken to women who will not speak at a conference without it. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Good morning from the West Coast!

Conference 40

Conference Analysis Journalism Employee 40

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. This is typically done yearly at the strategic leadership level.”. If you don’t, your competitors will,” Eubanks said.

Measurement 185

Measurement Data Marketing Analytics 185

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences.

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

APRIL 21, 2015

The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Do you foresee this changing as more brands compete for consumer attention with video? Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Bianchi Biz Blog

OCTOBER 28, 2021

While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. According to CES2021 data, 54% of the conference keynote speakers were female and this trend will likely continue. opens up as COVID19 vaccinations continue. Strong female voices.

Data 75

Data Automotive Transportation Mobile 75

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., moderated a panel discussion on how communicators can help counter misinformation and disinformation.

Internal 143

Internal International Conference Fashion 143

PRSay

AUGUST 8, 2016

We are working to engage new audiences with our message and call to action – including a proposed panel at SxSW ( vote here ) and some great speakers at the International Conference, such as Derreck Kayongo,Global Soap Project Founder, CEO of the Center for Civil and Human Rights in Atlanta and a Business Visionary.

Conference 60

Conference Leadership Meeting Internal 60

Cision

NOVEMBER 30, 2016

Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. We’ll follow up after the conference in this blog with answers to your questions.

Communications 64

Communications Conference Policies Internal 64

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. But AI is not just in your consumer life. Consumer expectations, communication preferences and buying behaviors have changed forever.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. We’ll follow up after the conference in this blog with answers to your questions.

Communications 52

Communications Conference Policies Internal 52

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

PRSay

AUGUST 5, 2020

They might be trying to manage child care, an out-of-control Slack feed and conference calls — all while trying to meet deadlines. Over a nearly 50-year career, Dick Grove has managed the gamut of business and consumer communications. Remember that our media colleagues are going through these trying times themselves.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. It’s all about video.

B2B 170

B2B Social Media Media Education 170

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 147

Financial Employee Leadership Training 147

Stephen Waddington

NOVEMBER 1, 2021

Watch out for the grand commitments for change from politicians at the upcoming COP26 climate conference in Glasgow, but if we are serious about the role of business, targets for carbon reduction must be mandatory. Filing carbon usage data should be as normal as submitting annual accounts to Companies House.

Government 131

Government System Crisis Corporate 131