Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. Prowly adds media monitoring. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Unfortunately, it’s the one consumers tune out the most these days. Via social media.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. In the past year, we have all spent more hours on screens than we would care to admit. The impact? Content, however, is only one piece of the pie.

Consumer 59

Consumer Retail Community Mobile 59

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Wireless Marketing 60

Mindful Marketing

JANUARY 10, 2017

And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Always: #LikeaGirl. We love it! Pantene: #ShineStrong. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

AUGUST 30, 2015

PH) What kind of consumer research do you think was done prior to the changes being made? Maybe they looked at several treatments in a before and after comparison. PH) Does a branding/graphic identity consultancy like Landor advise on the potential for consumer backlash (as was the case of Spotify and as yet TBD for Twitter)?

Twitter 28

Twitter Google Financial Comparison 28

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Even in social media, we’re self-isolating. Employees are consumers of work. I saw your kid walk by.

Ethics 78

Ethics Employee Communications System 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Mark My Words

NOVEMBER 21, 2016

Reichenbach’s work has a hokey charm in comparison to the stunts of movie PRs in later decades, which saw the Hudson polluted with countless heads (both fake and real), ‘discovered’ shortly after news of missing starlets. Technology has turbo-charged our exposure to them and raised the level of public alarm.

Comparison 60

Comparison Hotels Journalism Newspapers 60