Ronn Torossian

MAY 19, 2020

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19. The post Delivering Bad News appeared first on.

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Employee Company Agency Strategy 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

NewsWhip

APRIL 15, 2024

Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? How blogTO use NewsWhip to stay ahead of breaking news Using NewsWhip has become an intrinsic part of blogTO’s day-to-day operations. Instead, the news is brought to them.

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Reddit Tools Analytics Instagram 88

5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Trade pubs may seem unglamorous, but they have their own kind of superpower. Others require membership fees.

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B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. They should be regularly brainstorming and sharing potential news announcements, research projects, and other media-worthy initiatives.

B2B 156

B2B Company Storytelling Retail 156

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

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Data Report Study Analysis 273

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. So it’s really important to understand the news cycle and what’s happening in the news today. But what’s trending in the news? So look at what’s happening in the news.

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Business Wire

JUNE 13, 2023

Earnings releases are pivotal stories told by investor relations (IR) teams, providing an unparalleled opportunity for companies to share their financial narratives. These releases not only convey quarterly results but also offer vital details regarding activities and progress.

Financial 361

Financial Blogging Company 361

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). SPACs are shell companies organized by sponsors and structured to move to IPO and a subsequent merger with, or acquisition of, an existing operating company within 24 months. However, SPAC issuances often come with communications challenges.

Communications 468

Communications Blogging Company Marketing 468

Onclusive

FEBRUARY 7, 2020

In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . PR and IR teams have primarily relied on tradition or intuition to inform the day and time that most news releases were published. and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Axia PR

FEBRUARY 15, 2023

While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

Company 62

Company How To Reputation Consumer 62

Onclusive

DECEMBER 12, 2019

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification.

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Report Analysis Social Media Data 243

ImPRessions - Crenshaw Communications

MAY 11, 2020

As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course. Customized surveys offer relevance.

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Data B2B Survey Banking 234

Axia PR

JULY 12, 2022

For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art , writing a news release is like a science project.

Writing 62

Writing Company Pitching Communications 62

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

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Technology Company Enterprise Community 248

Business Wire

JANUARY 27, 2021

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Once the news is public, how can they leverage it to generate discussions and more visibility?

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Blogging Writing Publicity Company 325

Axia PR

MARCH 24, 2024

News release wire services are useful for companies to distribute their news to wider audiences. Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

Technology 71

Technology Company Publicity Media Relations 71

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau.

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Company Case Study Airlines Study 213

PRSay

JANUARY 27, 2021

I find it ironic and disheartening that one of the biggest news stories of our time is the rise of what have become known as “fake news” and “alternative facts.”. This week, the News Literacy Project and The E.W. You can find details at newslit.org.

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Survey Study Tools Report 199

Axia PR

AUGUST 13, 2023

Earned media will help your company get its “foot in the door” in a competitive home improvement industry. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more.

Company 118

Company Media Advertising Advertising 118

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns. These attacks can even stem from an initiative the company is proud of.

Communications 186

Communications Journalism Advertising Advertising 186

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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Nonprofit Local Journalism Newspapers 163

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

Business Wire

FEBRUARY 10, 2021

For the past 59 years, Business Wire has played an integral part of the news distribution process. But for companies who have never used a newswire, we are often asked why newswires are part of the PR ecosystem and what sets Business Wire apart in this space. Visibility. Innovation. Disclosure. Public Demand.

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Blogging Report Company Publicity 253

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Axia PR

JANUARY 23, 2024

Sending out a news release is a common practice companies and organizations use to earn media coverage. Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage. Follow these four best practices to improve your chances of turning your release into earned media coverage.

Media 71

Media Pitching Company 71

Business Wire

MARCH 10, 2021

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content? In this piece we are going to talk about the role of longevity in the news industry. Visibility.

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Blogging Corporate Consumer Industry 207

Cision

DECEMBER 2, 2019

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.

Writing 268

Writing Company Crisis Management Crisis 268

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. It’s rewarding to be able to share the news of the day to a national audience. My name is Laura Harris.

Automotive 92

Automotive Meeting Report Journalism 92

Cision

SEPTEMBER 14, 2017

An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media.

Journalism 309

Journalism Study Social Media Resources 309

Axia PR

APRIL 22, 2020

Why is news coverage so great for a company? Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it.

Insurance 62

Insurance Insurance Company Reputation 62

Business Wire

FEBRUARY 3, 2021

When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content. These include: Trust. Visibility.

Blogging 207

Blogging Company Publicity 207

Axia PR

MAY 29, 2020

Why is news coverage so important for companies like yours? News coverage, especially positive coverage, helps to improve your company’s reputation. Prospective customers may not know anything about your company until they see your company’s thought-leaders appear in positive news stories.

Company 71

Company Reputation 71

NewsWhip

DECEMBER 22, 2021

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. That says we’ve got a very educated and smart audience who know the biggest and most engaged with news story when they see it.”. Q1 Politics.

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Sports Viral Corporate Analysis 148

Axia PR

JANUARY 3, 2024

Avoid forgettable and vague headlines with these quick tips to make for a better news release. News releases enable organizations to inform the media and public about key developments within the company.

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Writing How To Consumer Company 62