The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. PR Readiness.

Communications 130

Communications Social Media Employee Crisis 130

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 134

Brand Branding Instagram Video 134

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements.

Brand 78

Brand Branding Viral Employee 78

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

MaccaPR

JANUARY 8, 2021

LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence?

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. Other companies, both within and outside of the airline industry, should take note.

Airlines 136

Airlines Crisis Viral Reputation 136

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America! How Real is your Reputation?

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159

Brand Branding Comparison Viral 159

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Share Relatable Stories. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Perhaps your company made headlines for the wrong reasons. Your reputation is your most important asset.

Reputation 118

Reputation Google Crisis Management Engineering 118

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them.

Communications 40

Communications Measurement Employee Course 40

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Companies should have strong pre-crisis and crisis plans in place. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: One-on-one dialogue is a great place to start in listening to your customers, but also pay attention to review sites like Yelp, company surveys, and other feedback channels.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

JULY 5, 2017

But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. It’s like the joke among PR and ad agencies that every client wants a viral video. Goliath myth in a narrative about a company founder.

Brand 136

Brand Branding Comparison Storytelling 136

NewsWhip

AUGUST 12, 2021

The biggest piece of owned content was his blog post “ Flying to space onboard Virgin Galactic ”, which had 287k engagements on Facebook and was second on the list of most engaged with articles about the two companies. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101

Mobile Community System Social Media 101

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience.

YouTube 87

YouTube Viral Video Social Media 87

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. 5 Tips There are many examples of companies that either managed to save face during a crisis, or conversely succumbed to the criticism of the masses. Take some time to investigate internally how your colleagues or employees would react in specific situations.

Social Media 79

Social Media Crisis Media Airlines 79

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: One-on-one dialogue is a great place to start in listening to your customers, but also pay attention to review sites like Yelp, company surveys, and other feedback channels.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Shift Communications

OCTOBER 7, 2014

Following it will help your company gain the authenticity and engagement you desire. Many companies have social editorial calendars and should take the time to incorporate their RTM efforts into one– what’s going to be said on various platforms inside the event. The first step in planning out any strategy is to actually have a plan.

Marketing 138

Marketing Conference Trends Viral 138

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. A better approach for Amazon was to move on and prove the critics wrong – go make a Best Job in the World video instead.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. As a company, you want to be able to respond quickly and effectively with an appropriate plan. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. As a result, the company and Munoz, both came under intense criticism. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Brand Branding How To 271

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. For all these scenarios, companies should have an effective internal communication strategy. Adopt content formats that employees can relate to. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Look at companies that disrupt. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company.

How To 198

How To Real Estate Web Case Study 198

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62