ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

Like Uber before it, it was hyped relentlessly as the next unicorn, attracting buzz for the hip decor of its workspaces, the entrepreneurial types it attracted, the communities it built, even quirks like vegetarianism. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community.

Real Estate 165

Real Estate Small Business Community Technology 165

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

The Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Are you willing to risk your reputation and the impact it could have on your business in the future?

Resources 85

Resources Crisis Healthcare Creativity 85

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster.

Healthcare 52

Healthcare Small Business Resources Data 52

Deirdre Breakenridge

JUNE 13, 2016

Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Learn Hub ( @G2Crowd ) Explore insights from the G2 Crowd team across marketing, sales, productivity, design, management, and technology.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. 7 Obstacles Standing in the Way of Business Success. Rebelling Against Scripts.

Small Business 75

Small Business Travel Resources Creativity 75

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. This mostly non-technical audience (i.e. AI Academy for Marketers.

Marketing 54

Marketing Resources Data Software 54

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. After this audience, perhaps technology publications are a great fit. Two words: vertical markets. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

wiredPRworks

FEBRUARY 23, 2018

We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and the Plan Your Meetings non-traditional meeting planner audience.

Education 51

Education System Meeting Nonprofit 51

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Have You Heard of the #CoolestInterviewEver?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. How has the transition from a business to an association gone for you? SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. A: Our biggest challenge is that we’re really a small business trying to do big things. Q: How did you decide on the ideal marketing technology stack? A: CMI is really based on a publishing model.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades.

Brand 50

Brand Branding How To Employee 50

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Here’s what I’ve learnt: 28 Observations for Would-Be PR Solo PR Businesses. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

SEPTEMBER 2, 2015

The issue had never come up before and, due to her excellent written communication skills via e-mail, I never thought anything about it. The Internet and modern technology have opened up new avenues of communication, with an increased likelihood for the chance of communicating with individuals from different areas of the world.

Internal 40

Internal International Communications Small Business 40