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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Having worked both sides of the desk has given me a better understanding of what reporters want and need. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

Report 170
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Pitch the Media

PR for Anyone

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

Pitching 223
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

I’m now the CEO of B2 Communications. I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner.

Report 90
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

Training 195
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3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news. Familiarity.

Community 120
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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

I’m an autos and business reporter for The Detroit News. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. I later went home to report out a story about the end of The Vindicator. This month, June, marks seven years working full-time for local newspapers. I focus on Ford Motor Co.

Meeting 95