Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 128

Software Pitching Ethics Privacy 128

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner.

Report 91

Report How To Ethics Nonprofit 91

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117

Pitching Publicity System Energy 117

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . He has conquered both, started his own business and is using his platform to serve the community.

Pitching 83

Pitching How To Interviews Resources 83

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203

Report Energy Print Measurement 203

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. We might be all AI-ed out.

Pitching 128

Pitching Study Technology Report 128

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Want to pitch your brand into local and national outlets? Accessibility. Familiarity.

Community 120

Community Local Pitching Social Media 120

OnePitch

JULY 28, 2022

On Season 2, Episode 104 of Coffee with a Journalist we had the opportunity to speak with Anita Ramaswamy, a reporter at TechCrunch covering crypto and fintech startups, trends, and news. . Anita has been reporting for TechCrunch since November of 2021 and prior to joining the team was a Finance Fellow at Insider.

Pitching 82

Pitching YouTube Trends Report 82

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

Automotive 76

Automotive Meeting Report Real Estate 76

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 78

Pitching Publicity System Energy 78

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. Finish this sentence: If I am not reporting, I am … Cooking, surfing and exploring New York!

Automotive 86

Automotive Report Meeting Radio 86

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JUNE 21, 2021

I’m an autos and business reporter for The Detroit News. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. I later went home to report out a story about the end of The Vindicator. years covering local communities and later business. Finish this sentence: If I am not reporting, I am ….

Meeting 96

Meeting Report Automotive Real Estate 96

Buzzstream

JUNE 15, 2020

Still, 49% of PR professionals in our survey reported that clients reduced their PR budget as a result of the COVID-19 pandemic. However, 21% increased their PR spending, signaling that some business owners understand how critical it is to communicate with customers in this current climate. . Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?”

Local 292

Local How To Newspapers Pitching 292

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. [By Alex Hoag]. Click To Tweet.

Pitching 100

Pitching Report Media Writing 100

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Computer chip shortages.

Report 85

Report Meeting Automotive Media 85

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

Pitching 120

Pitching How To Brand Branding 120

Bianchi Biz Blog

NOVEMBER 16, 2020

Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. Tell me how your client’s expertise and knowledge could benefit my reporting.

Automotive 93

Automotive Meeting Report Media 93

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch. Interact with me before “the ask.”

Pitching 150

Pitching Radio Newspapers Print 150

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives.

Creativity 88

Creativity Pitching Small Business Media 88

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases. Meltwater gamifies customer community.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

MAY 18, 2021

The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. 32% said, “how companies and communities are getting back to normal.”.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. “Generative AI is the new ‘don’t pitch off topic.'”

Software 85

Software Pitching Technology B2B 85

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. .

Pitching 120

Pitching Trends Data Industry 120

Deirdre Breakenridge

APRIL 29, 2019

Some of the written responses are what you might expect – comments like these: “There are fewer reporters and getting their attention is harder.” Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. The pitches I’ve received are all highly automated. Your marketing team will own the PR activities.”

Software 140

Software Pitching Analysis Community 140

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. This data is often wide-ranging and offers insights that can be newsworthy to a host of different reporters and outlets. That results in personalized and significant media opportunities affecting a specific community.

Tools 232

Tools Radio Trends Pitching 232

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. It’s always a fun challenge when there are a lot of perspectives and facts to report in a way that’s easy for people outside of the situation to understand. Finish this sentence: If I am not reporting, I am ….

Automotive 69

Automotive Report Meeting Insurance 69

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85