Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. I’ve had an exciting new title change.

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Report How To Ethics Nonprofit 83

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

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Report Survey Pitching Journalism 175

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been. PR FOR ANYONE.

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Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national?

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Local Pitching Print Interviews 323

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities.

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Pitching Print Conference Local 225

Marketwired

FEBRUARY 9, 2016

Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Find your reporters, follow them, then build up a rapport.

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Twitter Pitching Report Local 100

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 96

Transportation Meeting Automotive Report 96

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

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Privacy Media Telecommunications Conference 294

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. And try to avoid soaring rhetoric in your pitches.

Technology 76

Technology Report Meeting Financial 76

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

Local 61

Local Company How To Training 61

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. show them.

Pitching 127

Pitching Newspapers Report Local 127

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

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Pitching How To Brand Branding 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

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Pitching Consumer How To Education 98

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives.

Creativity 88

Creativity Pitching Small Business Media 88

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97

Meeting Energy Local Media 97

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. Trend #2: Big-time news is increasingly reported from one of three cities. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. After all, reporters are human, too. Trend #4: Local news has a capital shortage.

Journalism 195

Journalism Trends Industry Newspapers 195

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. Some reporters work a national beat, and need evidence of relevance on that scale.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

Real Estate 130

Real Estate Publicity Television Local 130

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

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Case Study Sports Pitching Local 197

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to tell stories about everything.

Report 68

Report Fashion Pitching Journalism 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

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Survey Report Media B2B 101

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

Transportation 99

Transportation Meeting Newspapers Media 99

PR for Anyone

SEPTEMBER 10, 2020

You don’t always have to pitch yourself. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. Very often today it is the reporter. The reporter writes, edits.

Publicity 130

Publicity Television Pitching Resources 130

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. Assess your audience.

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Media Retail B2B Journalism 310

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

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Pitching eBook Blogging Engineering 100