Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. Larry is my guest in this latest interview in the Off Script series. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

APRIL 19, 2019

No matter the input, it is imperative for marketing professionals to engage with their community. By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Build a community.

Case Study 80

Case Study Social Media Survey Video 80

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Can PR ever deliver SEO? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

FEBRUARY 9, 2015

It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. If the executive is comfortable with giving you access to their LinkedIn profile, you can follow the same processes you use to interview, write, edit and gain approval of a byline article to fuel your LinkedIn post.

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Video 79

Video SEO Skype B2C 79

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

MARCH 22, 2019

These influencers are connected with your target audience and have built communities that are specifically related to your goal of getting in touch with your audience to create brand awareness and ultimately work your way down the marketing funnel to sales. A great way to do this is to conduct interviews with influencers in your network.

Social Media 62

Social Media eBook Infographics Media 62

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. Branded Strategies. Strategy #1 Unlinked Mentions.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Not much has changed. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Wanna Subscribe?

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Wanna Subscribe?

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

AUGUST 27, 2010

Homework While you certainly don’t have to, I think it would be helpful to you (if you’re planning on attending the chat) to read up on some of Don’s writings, particularly his post on social media ROI angst. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting! Wanna Subscribe?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. And her writing makes me laugh, sing, dance, and think. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: Mollie is actually thinking instead of simply linking.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 3, 2010

I’ll write more about that later, but for now, here are seven extremely useful posts on presenting well: 1. 8 speech writing lessons you can learn from songwriters , from Six Minutes. You should read this to start finding your own persuasive voice… and you should hire her if you need a speech writing or presentation coach.

Measurement 67

Measurement Tourism Writing Blogging 67