Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 74

Radio Television Media Local 74

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Nothing left to pitch for doctors, dentists or lawyers?

Pitching 100

Pitching Real Estate Banking How To 100

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) What made this pitch successful is simple: 1.) It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation.

Meeting 96

Meeting Media Local Interviews 96

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

OnePitch

MAY 17, 2022

During the episode, Margo shares more about her role at Capital B, the various types of pitches in her inbox, sources she’s looking to connect with, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . 00:03:02] BB: Local News? What is Capital B?

Pitching 52

Pitching Local Film Report 52

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard.

Report 90

Report How To Ethics Nonprofit 90

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.

Publicity 149

Publicity Insurance Insurance Interviews 149

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit?

Storytelling 60

Storytelling Tourism Travel Local 60

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Barokas

NOVEMBER 1, 2017

Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding. Even while working at small, local publications, I never had an empty inbox.

Report 68

Report Fashion Pitching Journalism 68

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? What are the biggest pitching mistakes brands make? That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Bianchi Biz Blog

NOVEMBER 14, 2022

What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. We also participate in conferences so I spend some of my time working on presentations and webinars.

Automotive 81

Automotive Engineering System Media 81

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive. Client: Blink.

Print 60

Print Media Travel Wireless 60

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 172

Report Local Media Pitching 172

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 68

Media Relations Media Insurance Insurance 68

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.)

How To 104

How To Fashion Banking Industry 104

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. Our team was doing all the traditional things that media teams do – pitching stories and writing news releases. So we started talking about developing our own content and videos while still pitching our stories. It was a very big story here locally for a while.

Healthcare 137

Healthcare Journalism Local System 137

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. With Ann’s system, business owners talk to the “decision-maker” every time they communicate. GLOBAL TO LOCAL.

How To 56

How To System B2C Training 56

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Prohibition

NOVEMBER 10, 2021

Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? If you are an insurance agent, this is a great time to pitch a story about this. Happy New Year!

Pitching 130

Pitching Strategy Publicity Media 130

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. After all, this headline got your attention.

Pitching 40

Pitching Retail Print Report 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52