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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase. Remember, wellness is for all.

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How to Create Great Content – FAST

PR for Anyone

Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month. This is a great way to highlight your expertise in the real estate market with this demographic. Bad credit?

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4 Things We Can Learn from PR Practitioners in Africa

Cision

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216
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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 101
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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

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How Working with a PR Agency Can Help Grow Franchise Leads

Konnect Agency

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52