Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Text (long or short form). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

PRSay

JUNE 26, 2016

If you’re using social media in your planning, then you will be ready for not only the highly informative discussions and engagement with your audience, but also to uncover and minimize the negative issues that arise during your campaign. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

PRSay

JUNE 11, 2021

During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Another way we presented the information was through our daily podcast.

Publicity 157

Publicity Social Media Report Fashion 157

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are now four times more likely to ignore information that doesn’t fit their view of events. ’ Identify the communities that will respond to your brand values, products, services and social programs.

System 100

System Training Engineering Employee 100

Cision

JUNE 20, 2016

The more information you have on your supporters, the better you can tailor your messaging to ensure it resonates. You need to a build a community, more than a list,” says Mike. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. Measure, analyze, send and repeat.

Mobile 159

Mobile Public Affairs Infographics Government 159

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. ” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

OCTOBER 26, 2016

Presenter: Theresa Payton, President and CEO of Fortalice Solutions, LLC, former White House Chief Information Officer (CIO). WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. “Focus on building a community among the #influencers. .

Conference 120

Conference Internal International Data 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Marketwired

FEBRUARY 23, 2016

We asked AirPR ’s Leta Soza to share why it’s important for PR pros to learn about, and take advantage of, the tools available today: “Staying informed of the chest of tools available to PR is vital because, at the end of the day, tools should help PR pros make better decisions about future efforts,” she says. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 85

Pitching Survey System Technology 85

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. ’ Social media serves as a real-time stream of thoughts and information that could make or break a story or relationship. The proliferation of owned media.

Reddit 120

Reddit Social Media Pitching Comparison 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 16) Social media fragments into niche communities. Craig Dekshenieks | Aderant.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc. Giving days are driven by social media activity.

Local 73

Local Nonprofit Infographics Facebook 73

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. How do they consume information? What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. With advancements in technology, we are now able to more accurately measure the ROI of earned media.

Media 60

Media Leadership Enterprise Data 60

Waxing UnLyrical

AUGUST 12, 2015

Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. Not only do today’s users want choices, they want their news and information custom-tailored to their needs and delivered on demand. Content is the coin of our information economy.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. When Kejriwal defeated the media.

Infographics 40

Infographics Television Conference Writing 40

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). If there’s an upside, it’s that the in-house trend is still fairly new to the marketing community and there’s time to put change management and processes improvement plans in place.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Engagement with news brands online is messy and tricky to measure. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Opportunity: All three brands could be more diverse in their messages and rebalance on the promotional vs. informational volume. At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Waxing UnLyrical

JANUARY 16, 2015

To celebrate, we’re having an extra-special Twitter chat in February with the woman who helped me kick things off all those years ago… yes, the queen of measurement herself, Ms. I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Katie Paine. Have you grabbed it yet?

Web 40

Web Leadership eBook Infographics 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40