5W PR

JANUARY 3, 2024

Tapping into fitness trends With many New Year’s resolutions centered around fitness, aligning the brand with popular fitness trends can enhance its appeal. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. It’s a phrase very common in the client community. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. The absence of certain tracks could reshape trends – one to watch as the dispute unfolds!

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

PRSay

JULY 29, 2022

“In such a challenging and demanding context for society, communication should be summed up by its primary role: building trust,” said Christian Silveri, regional head of corporate affairs, Latin America, for Natura & Co (Natura and Avon). Humanize digital experiences. Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. Respect will prevent, and hopefully eliminate, uncivility.

Ethics 157

Ethics Policies Groups Survey 157

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JULY 15, 2023

Transparent and authentic communication builds credibility and fosters a positive brand image. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

JULY 21, 2023

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Flack's Revenge

AUGUST 6, 2019

This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag. This movement, if successful would compel them to balance profits and ethics. I love the proposal above, that boardrooms and C-suites should also be guided by ethical rules.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend. Tracing the origin of a fake news story The death of Prince Philip, the Queen’s husband, trended on Twitter for more than 12 hours on Friday and Saturday.

Ethics 67

Ethics Trends Web Twitter 67

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The Role of Technology on the Legal Market.

Agency 99

Agency Trends Marketing Survey 99

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. This goes not just to being conscious of what’s on today’s news but also clients’ industries as well as trends and changes within the PR profession. An effective PR person is also a good researcher. Awareness is important.

Ethics 128

Ethics Government Data Groups 128

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. These partnerships open doors to new markets and communities, strengthening your foothold. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News). Blog: Code of PR Ethics?

Survey 139

Survey Communications Measurement Internal 139

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I never imagined I would be Twitter verified!

Interviews 105

Interviews Ethics Government Internal 105

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82

Ethics Community Conference System 82

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests.

Survey 132

Survey Ethics Leadership Financial 132

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is User Experience (UX)? What is Native Advertising? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 18, 2020

Social media influencer marketing has had many a success story with the likes of Microsoft, Canon and eBay who have all utilised this trend to positively impact their campaigns, sales, public relations and brand image. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Marketing 62

Marketing Advertising Advertising Social Media 62

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Ethics need to be at the forefront of influencer marketing. Influencers – you hear about them wherever you go. Keep up the great work, Casey.

Marketing 51

Marketing Ethics Guidelines Community 51

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Emergent cultural trends may be extrapolated through data. Predictive Trendspotting.

Media 88

Media Data Reddit Crisis 88

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities.

Reputation 60

Reputation Corporate Survey Employee 60

Burrelles Fresh Ideas

JUNE 20, 2023

What are some hot summer trends in food and beverage influencers will be talking about? The summer season brings a variety of food and beverage trends that capture the essence of the season and cater to consumers’ preferences for refreshing, vibrant, and seasonal options. Another popular Instagram influencer is Kevin Curry.

Brand 40

Brand Branding Local Instagram 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Reputation Us

JULY 13, 2017

Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). Are there issues related to the communities they serve (e.g. The 2017 Reputation Survey found that ethical behavior and fairness are key trigger points for enhancing reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). Are there issues related to the communities they serve (e.g. The 2017 Reputation Survey found that ethical behavior and fairness are key trigger points for enhancing reputation.

Banking 60

Banking Reputation Financial Government 60

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. This remains true for me.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

JULY 30, 2019

During his session, he provided tips and best practices to optimize keywords for voice to take advantage of the trend. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. Mitch Joel captivated attendees when he revealed 31 million Americans are predicted to shop via smart speaker in 2019.

Case Study 50

Case Study Privacy Data Technology 50