Remove Community Remove Ethics Remove Local Remove Trends
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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 174
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 81
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Navigating the January Reset with Strategic Public Relations for Food and Beverage Brands

5W PR

Tapping into fitness trends With many New Year’s resolutions centered around fitness, aligning the brand with popular fitness trends can enhance its appeal. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

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What Sustainable And Mission-Driven Branding Means for Consumer Brands

5W PR

They see through greenwashing a mile away, and attempts to capitalize on the trend without true commitment will backfire spectacularly. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Authenticity Consumers are smart.

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Here Are The Consumer Behaviors That Will Continue Into 2024

5W PR

While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78
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Journalism and News Trends for PR Pros

Cision

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.