NewsWhip

OCTOBER 28, 2022

Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts. Adidas took so long that finally, employees and former executives at the brand took to social media, demanding the company respond. Now what?” .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion.

Marketing 89

Marketing Employee Local Community 89

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Cision

DECEMBER 1, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. Take L’Oréal, for example.

Communications 199

Communications Viral Fashion Public Affairs 199

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 13, 2023

This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. 34% said they have included surveys in their” articles in the last year – “more than twice the number who said the same the year before (16%).”

Journalism 134

Journalism Media Relations Report Media 134

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 167

Examples Insurance Insurance Fashion 167

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 4) A total fashion disaster: Gucci’s blackface sweater. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

Reputation Us

SEPTEMBER 5, 2017

This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Given the extent of the disaster, we feel compelled to share our advice with a wider audience to help the credit union community immediately navigate the appropriate steps to take. Step 1: Prioritize WHO.

Crisis 60

Crisis Communications Crisis Communications Community 60

NewsWhip

JUNE 2, 2020

1,000+ employees. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ Having Spike in our newsroom has been a major contributor, allowing us to select and deliver the right story for the right audience and in a timely fashion.” CASE STUDY. Company Size. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. – Satisfied employees stay in their roles, and they work harder. Show me the money! A ‘stirrot’?

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Tip 1: Innovate w ith an incubator.

Television 158

Television Instagram Consumer Newspapers 158

Reputation Us

SEPTEMBER 6, 2017

This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Given the extent of the disaster, we feel compelled to share our advice with a wider audience to help the credit union community immediately navigate the appropriate steps to take. Step 1: Prioritize WHO.

Crisis 60

Crisis Communications Crisis Communications Community 60

Prakkypedia

MARCH 8, 2015

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line. These include: Employees. Community leaders. What makes an A list?

Fashion 60

Fashion Local Film Community 60

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

MaccaPR

JUNE 21, 2017

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive. The video also features the branded hashtag, #LoveLoft. Man Repeller.

Video 54

Video Brand Branding Fashion 54

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

NOVEMBER 30, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 65

Examples Insurance Insurance Fashion 65

Konnect Agency

SEPTEMBER 24, 2020

In fact, several major employers quoted in this New York Times article fear that long-term remote work is causing employee burnout and that the short-term productivity bump we saw at the beginning of COVID is not sustainable. As a brand strategy agency , this isn’t exactly great news. Make space for downtime.

Exercises 40

Exercises Social Media Fashion Agency 40

Waxing UnLyrical

JUNE 15, 2011

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Take @Comcastcares for example.

Brand 78

Brand Branding Customer Service Twitter 78

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. As you’ve probably figured out, we’re not old fashioned when it comes to PR. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54

Agency Creativity Hotels Social Media 54

Beyond PR

JUNE 12, 2018

Superfans are the customers your store employees know by name because they come in so frequently. These groups exist to provide a rallying point around which superfans can congregate to socialize, network and feel a sense of community with like-minded individuals.

Brand 49

Brand Branding Groups Fashion 49

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63

Crisis Crisis Management Leadership Training 63

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. It is a long-running and successful campaign that still resonates in our New Zealand community. When people “get it” about PR. By get it I mean that public relations is about what they do , not what they say.

Real Estate 71

Real Estate Local Government Internal 71

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Everyone on the marketing team should be expected to contribute in some fashion once per month. Invite guest posts from customers, your community and the industry. Everybody on the marketing team writes. This includes leaders.

Content Marketing 188

Content Marketing B2B Marketing How To 188

PR Job Coach

NOVEMBER 26, 2020

Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Reputation Us

APRIL 22, 2020

The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. While good old-fashioned PR was once an effective way to tell your story, now repulations is essential and it comes down to listening and managing perceptions.

Publicity 97

Publicity Reputation Internal International 97

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Industry Creativity 245

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. Employees are scrambling to service the accounts with no clue how to do it. Agencies need skilled employees who aggressively learn new digital tactics. Digital agency – doesn’t that sound impressive and in demand? But does it mean they have expertise in everything digital? Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. To be clear, this may not unfold in such a calculated or nefarious fashion. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377