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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Consider joining PRSA.

Industry 316
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What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion.

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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

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Case Study: Bauer

NewsWhip

1,000+ employees. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ When we talked more about what the local and national audiences were talking about, we got a really strong response.” CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. ” . —.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

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My A List is better than yours

Prakkypedia

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line. These include: Employees. Local, state and federal politicians.

Fashion 60