Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

Healthcare 68

Healthcare Ethics Communications System 68

5W PR

MAY 15, 2023

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

JANUARY 16, 2024

Brands like Tom’s of Maine, with their unwavering commitment to natural ingredients and ethical sourcing, exemplify this transparency, building trust with shared values. Education Empowerment through education and support adds another essential element to building relationships.

Industry 78

Industry Education Consumer Ethics 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. IDRA is a national civil rights organization focused on equity and excellence in public education. Everything we do is based on research and data and in concert with communities.

Ethics 79

Ethics Nonprofit Community Examples 79

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Social media and the internet have propelled incivility in a dramatic way. He worked for nearly 20 years as a senior vice president and chief ethics officer at Ruder Finn.

Ethics 157

Ethics Policies Groups Survey 157

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

Karen Freberg

DECEMBER 19, 2018

They raise awareness about new initiatives and have an established voice in their community. They have more credibility in many ways compared to other forms of media out there presently. What about analyzing the content of their media kit? Do they have metrics and results in their media kits?

Ethics 46

Ethics Marketing Policies Education 46

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Karen Freberg

AUGUST 6, 2017

Is influence and having a large following a must have for social media professionals today? Influence on social media is not only influencing the profession as we see it for marketing and public relations for example, but the economy as well. Evaluate the health of their community online. The answer is: depends.

Social Media 40

Social Media Media Sports Analysis 40

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach.

How To 40

How To Ethics Education Creativity 40

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. Law, ethics, professional standards, leadership and personal skills appear to be protected areas.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. The claim that PR research is siloed.

Study 111

Study Journalism Interviews Conference 111

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

FEBRUARY 2, 2021

Even if you believe in your skills and education, the APR still provides plenty of opportunities. While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Share your experience in the comments or on social media using #solopr!

Study 96

Study Ethics Education Groups 96

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. In a rhetorical context an organisation seeks to build support for its perspective within the value system of the community in which it operates.

Publicity 112

Publicity Construction Corporate Study 112

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Buzzstream

JUNE 15, 2020

But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. The most popular verticals pitched were COVID-19-related, and they centered around health and wellness (50%), lifestyle (42%), and education (41%). .

Pitching 93

Pitching Survey Ethics Report 93

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. Another lesson learned was to ensure the panel fully understood the total embodiment of my experience, understanding and previous civilian and military education.

Public Affairs 60

Public Affairs Education Analysis Study 60

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO.

Analysis 60

Analysis Technology Tools Exercises 60

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

APRIL 12, 2011

We are the masters of our own ethical and procedural checks (no pressure). Let’s reach into our toolbox and pull surveys back out , to make sure the decisions we implement and the communications programs we develop are based on more educated findings rather than on historical processes or wild guesses. Check out her blog.

Survey 92

Survey Interviews Social Media Education 92

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?&#.

Community 95

Community Comparison Social Media Fashion 95

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’

Instagram 60

Instagram Brand Branding Publicity 60