Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Some of these were based on my social media classes (ex.

Social Media 61

Social Media Community Media Groups 61

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon.

Education 150

Education Training Course Social Media 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 90

Community How To Marketing Data 90

Karen Freberg

AUGUST 13, 2018

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. Some are very large (like Carlos Gil’s Social Media Mastermind Group with 10k+ members) to relatively small (we have a family group for our new nephew Marcus!). I survived this class!

Groups 50

Groups Community Education Social Media 50

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. So while they may “be” on various social media platforms, far too often they’re only listening for mentions of themselves.

Community 159

Community Social Media Training Education 159

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

JUNE 28, 2016

Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. 2016 might be the most transformative year in social media. Every innovation in social media goes through a similar growth cycle.

Social Media 213

Social Media Media Video Film 213

PR Conversations

NOVEMBER 22, 2023

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the best things about social media is to come together and share ideas, perspectives and help others out in their journey.

Community 49

Community Social Media Education Media 49

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Where are social media going next?

Course 79

Course Social Media Media Community 79

Karen Freberg

JANUARY 2, 2019

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. I have been named officially as an Adobe Education Leader. What does it meant to be an Adobe Education Leader? Well, I do have some news I would like to share w/ you all as well!

Education 69

Education LinkedIn Social Media Conference 69

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Spotlighting financial literacy initiatives PR campaigns can highlight financial institutions’ dedication to financial education.

Consumer 78

Consumer Financial Ethics Banking 78

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Intentionality is important when addressing loneliness, particularly for individuals in their 50s and beyond who may have less natural opportunities for social interaction.

Exercises 130

Exercises Social Media Television Comparison 130

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

5W PR

MARCH 28, 2024

Social media engagement Today’s customers are digitally savvy, making social media a must-have platform for financial institutions to connect with their audience. PR pros employ social media to chat with followers, address concerns, and share helpful financial insights.

Company 78

Company Publicity Financial Crisis Communications 78

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. I feel it is one of the best areas of focus for practice and education. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.

Education 40

Education Social Media Trends Media 40

Karen Freberg

NOVEMBER 7, 2019

New roles and efforts in bridging education and industry. With EDUMax and Adobe MAX – you are seeing more efforts coming together to help bridge educators together with industry professionals. There were lots of activations present at the Community Pavilion as well – including one with the new Terminator Movie coming out.

Education 61

Education Creativity Meeting Community 61

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Karen Freberg

OCTOBER 16, 2017

We are a community, and the more we are able to engage and help others, the better. Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators.

Education 40

Education Social Media Creativity Conference 40

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Duolingo, the language-education app, recently learned this the hard way. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Be careful with humor.

Construction 385

Construction Crisis Reputation Social Media 385

Karen Freberg

SEPTEMBER 27, 2018

Over the years, I have had a number of fantastic and amazing thought leaders speak to my classes in social media and PR. They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. It was that impressive! and do this. You will not regret it!

Education 74

Education Video Social Media Facebook 74

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. social media). It is a lack of education and training , as reported by 70 percent of respondents. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. Through the use of #GetNaked on social media platforms and campaign profile pictures, #GetNaked and #melanoma were used to raise awareness for early diagnosis.

Healthcare 163

Healthcare Social Media Media Education 163

Karen Freberg

SEPTEMBER 8, 2018

Taking action is crucial on social media. We all have the tendency of asking ourselves – should I be doing this on social media? need to be aware of how they can surprise and delight, while creating meaningful relationships through social media. What would others say if I started using FB Live?

Social Media 71

Social Media Media Conference Education 71