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What should your social media marketing focus on: Customer service or content?

Communications Conversations

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

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Using Consumer Feedback in Product Development and PR Strategy

5W PR

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies.

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Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. Not surprising.

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. Source: Forbes.com).

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