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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. Source: Forbes.com).

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Monday Roundup: The Power is Yours

Waxing UnLyrical

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Business Customer Service Resources Shonali Burke Social Media Weekly Roundup grumpy cat power'

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

The media and potential customers often overlook small businesses without a well-known brand. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. Provide them with resources if needed. corporate cringe ). Learn more about backend activism.

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Monday Roundup: Context

Waxing UnLyrical

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Resources Shonali Burke Weekly Roundup context'

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Monday Roundup: Rocking the Vote

Waxing UnLyrical

Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The Top 10 PR Strategies for B2B

Doctor Spin

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Building fundamental relationships with stakeholders , influencers , and publics takes time, effort and resources that few—if any—B2B organisations have in abundance. Provide them with resources if needed.

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