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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. Source: Forbes.com).

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Great advice! I still need to take it. ?? Get your free copy.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Read All About It!

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Image: Pixabay , CC0 1.0

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How to Build Brand Value  

Onclusive

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. Chris: We have to be aware of everything, quite frankly. It comes down to product launches.