ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order. How CEOs should engage. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Crisis Communications. Social Media & Community Management. Media Monitoring & Analysis. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Generative AI tools can solve an important challenge faced in idea contests: combining or merging a large number of ideas to produce much stronger ones. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. Here are some steps to employ. While it’s nothing novel, identifying essential team members is the foundation of such a strategy.

Social Media 88

Social Media Media Case Study Construction 88

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. While many of us are recipients of SMS marketing for promotions and discount codes, a great way to connect with your customers is to include your social media links in your texts. If you do not use sites like Bit.ly

Mobile 109

Mobile Social Media Marketing Media 109

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Native planning tools enable us to identify audiences and target messages. The result is pointless at best and a reputational issue at worst. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Decide on a process for communicating updates via your website and other online company channels not covered by social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Polaris

JUNE 24, 2016

Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. The best advice to manage customer communication during a security breach is to be prepared. Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Doctor Spin

APRIL 5, 2023

Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. The lines keep blurring. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

JULY 10, 2017

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Julian Stodd’s work in this area is exemplary.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it.

Data 88

Data Enterprise Survey Instagram 88

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships. Improved crisis management. Learn more about the iceberg publishing PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. 3 Top tips, tools and social media marketing strategies. Here's where you'll find me at IMEX America.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. The [calculator/tool] [explain what it does and why it’s valuable]. You can see the full post here: [link].

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. Nothing has changed, except perhaps our jobs should in theory be easier as now we have the tools that make it easier to listen and maintain two-way relationships. We can understand how Facebook and Twitter conversations can represent different parts of the community.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

MAY 23, 2017

Marketing School : In the words of our own Taylor Radey ( @TaylorRadey ) Marketing School, “is my new go-to for quick, actionable tips and tools to check out. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In-House as the Future. More than eight out of ten of those surveyed agree with me on this.

Digital PR 45

Digital PR Trends Training Media Training 45