PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. Let’s face it, when the rubber hits the road – as my first professional mentor used to say – we want information that’s entertaining, mentally stimulating or challenging. Of Pictures and Prose. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

5W PR

JANUARY 29, 2024

PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. Key steps include training spokespersons, carefully crafting preemptive messages, and maintaining open lines of communication with stakeholders.

Industry 78

Industry Publicity Ethics Privacy 78

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” COVID information fatigue is high. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Encourage community service. Wear cloth face covers. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

The Proactive Report

JUNE 18, 2021

People today have access to a wealth of information. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative. Build Customer Connections. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers. Building relationships and trust within these communities can drive brand awareness and attract potential customers.

Brand 78

Brand Branding Engineering Analytics 78

The Hoyt Organization

APRIL 11, 2024

The Power Of Influencers For PR Influencers are seen as trusted sources of information and recommendations by their followers, making them valuable for brands looking to expand their reach and credibility. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 63

Social Media Video Viral Brand 63

ImPRessions - Crenshaw Communications

MAY 4, 2018

Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. It’s impressive to respective employers, and the information you get in background sessions can inform better decisions. Talk to everyone. Create content.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Dan encouraged brands to share the information about competitors with sales teams. by Alex Szopinski.

Media 120

Media Social Media Community Measurement 120

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 22, 2015

Include quotes from a company spokesperson, a boilerplate or “about” section and include up-to-date contact information. Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list. Engaging with Your Community.

Pitching 120

Pitching Community Travel Social Media 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Guest Post by Elise Perkins.

Product Launch 40

Product Launch Measurement How To Course 40

Cision

APRIL 28, 2017

However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. Students – more than ever – rely on having the most current, up to date, and relevant information. Professors now have a community to be a part of for social media professors.

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Silver lining–Can produce creativity! Clicks, shares, etc. Magazine, and.

Agriculture 73

Agriculture Measurement Banking Resources 73

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Here’s this month’s summary of the news from the vendor community this month. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 92

Publicity Media Advertising Advertising 92

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120