Prowly

MARCH 14, 2024

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases!

Tools 104

Tools Blogging Brand Branding 104

Prowly

MARCH 20, 2024

PR pros have a complex and difficult task – to increase visibility and improve communications for their clients. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.

Social Media 104

Social Media Tools Media Blogging 104

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand.

Tools 295

Tools Software Survey Meeting 295

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. It includes several categories, including Best Attribution Tool, Best Sustainable Ad Tech Platform, and this year’s most entered category, Best AI Tool. Digiday and Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

HMA Public Relations

DECEMBER 21, 2023

After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!

Tools 74

Tools Communications How To 74

Agility PR Solutions

APRIL 16, 2024

Working from home can cause numerous disruptions for teams and clients, where efficient communication can […] The post Optimizing remote work: 6 tips and best tools for effective operations appeared first on Agility PR Solutions.

Tools 96

Tools Industry Communications Brand 96

Agility PR Solutions

APRIL 26, 2021

COVID has slowed down our culture, but the business world is chugging along at lightning speed—and making decisions in real time has become critical for leaders, especially when it comes to communicating with customers.

Tools 140

Tools Communications Technology Trends 140

Agility PR Solutions

FEBRUARY 21, 2024

As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business cure-all.

Communications 106

Communications Company Study Tools 106

PRSay

NOVEMBER 20, 2023

This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. AI has been a top-of-mind topic for Egan this year, and she has seen an increased interest from the PRSA members and communicators she has met during 2023.

Ethics 162

Ethics Communications Tools Analysis 162

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts? Plus, measurement tools have to operate in nearly real-time.

Measurement 0

Measurement Video Tools Communications 0

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

Agility PR Solutions

MARCH 20, 2024

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?

Communications 110

Communications Interviews Pitching Tools 110

NewsWhip

JANUARY 12, 2023

With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . This gap can cause a lot of headaches for communications professionals.

Tools 78

Tools Communications Media Reputation 78

Institute for Public Relations

JULY 20, 2023

This blog is provided by the IPR Organizational Communication Research Center Last month, I shared my research on employee listening and its connection with engagement with the IPR Board of Trustees and ELEVATE members in the Greater Chicago area — a brief conversation after my talk involved the concept of organizational justice.

Employee 52

Employee Internal International Tools 52

Onclusive

MARCH 8, 2017

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […].

Tools 273

Tools Media Relations Industry Communications 273

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 110

Creativity Communications Print Media 110

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147

Analysis Tools Software SMB 147

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 163

Communications Ethics Training Hotels 163

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Landis PR

JULY 26, 2021

That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. Here are a few of the tools that have a variety of functions: 1.

Reputation 111

Reputation Tools SEO Customer Service 111

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 187

Employee Communications Internal International 187

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Agility PR Solutions

FEBRUARY 18, 2024

But new research from the Institute of Public Relations reveals that communication and technology leaders, while enthusiastic about the potential of GenAI in their organizations, say they see the […] The post New IPR research examines how comms leaders are approaching Generative AI as a tool rather than a strategy—and why it works appeared first (..)

Tools 117

Tools Strategy Technology Company 117

Agility PR Solutions

DECEMBER 21, 2023

In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company’s potential for success—which means that strategic public relations is necessary for developing a positive image for your company.

Tools 85

Tools Strategy Company Publicity 85

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 96

Internal International Communications Employee 96

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Landis PR

FEBRUARY 12, 2024

How can you newsjack to support your strategic communications program? Make sure they’re available and have three good key messages to communicate. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. If you don’t have the bona fides to weigh in…don’t. Move quickly.

Tools 64

Tools Case Study Media Training Local 64

HMA Public Relations

JANUARY 12, 2024

Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!

Communications 83

Communications Tools Blogging Marketing 83

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

Agility PR Solutions

OCTOBER 31, 2021

Communication and marketing professionals have seen their worlds upended in the past two years. The post 3 things for PR pros to weigh when evaluating new commtech tools appeared first on Agility PR Solutions. PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less.

Tools 161

Tools Technology Communications Marketing 161

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. The workspace resembles a noticeboard.

Tools 203

Tools Web Banking Wikipedia 203