Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 91

Travel Trends Tourism Transportation 91

PRSay

SEPTEMBER 14, 2023

Without any bodies, his local municipality wouldn’t issue the paperwork required to declare them deceased. But here is what I do know — humanitarian communicators around the world will continue to be there when people need it most. Seven-plus months later, part of my heart remains in Türkiye wondering how that dad is doing.

Communications 154

Communications Internal International Local 154

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . appeared first on Crenshaw Communications.

Media 310

Media Retail B2B Journalism 310

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. PR teams can no longer fax a press release knowing it will get covered by local and national publications – and that’s where data comes in.

Storytelling 74

Storytelling Data Local Leadership 74

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes understanding cultural norms, etiquette, and communication styles. Localization Consider localized marketing campaigns. Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

FEBRUARY 2, 2022

Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place. local time. Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 148

Communications Employee Leadership Writing 148

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

JULY 13, 2023

With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products. This shift in consumer behavior, which was already underway but accelerated by the pandemic, allowed Giadzy to thrive and cater to the evolving needs of consumers.

Trends 78

Trends Travel Consumer Local 78

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoffman Agency

APRIL 3, 2019

A local brewery (I’m a huge craft beer fan). Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. I’m always looking for anecdotes, partially because of my profession as a PR storyteller and partially because I find them interesting. Holocaust Museum.

Storytelling 52

Storytelling Fashion Travel Local 52

5W PR

FEBRUARY 19, 2024

Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Building a community Humans are social creatures, and consumer health marketing should consider that. Create online forums, host local events, or collaborate with like-minded brands.

Consumer 78

Consumer Industry Brand Branding 78

Ishmael's Corner

MARCH 31, 2015

Still very much a public figure, I saw how his approach to communications deviated from the status quo. Lee clearly understood that communications that stood out would be more persuasive in rallying a nation and gaining peer status with other countries. “Lee Kwan Yew’s style of communication reflects the kind of leader he is.

Communications 60

Communications Storytelling Local Policies 60

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Nine Actions That Torpedo Global PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers Internal International 120

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. A sample of recent projects: Communications planning; from strategising through to implementation. Press releases – local, national and international media announcements.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” If in doubt, start local and expand as time and resources allow. But the best campaigns are consistent and drive the brand association over time.

Corporate 168

Corporate How To Employee Nonprofit 168

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The local time is 10:45 p.m. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Local Communications Publicity 60

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s.

Brand 78

Brand Branding Consumer Storytelling 78

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

Leadership 60

Leadership Conference Retail Storytelling 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. I remember sitting with a college student at a local Starbucks. However, your shout outs can also be in your own storytelling. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. The key is clarity in your storytelling message. Facts, figures and third-party approved testimonials also form an essential element of the storytelling process. We can help. james@engagepr.co.uk.

Storytelling 60

Storytelling Energy Local Internal 60

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “The balance isn’t difficult,” she says.

Writing 120

Writing Creativity Local Pitching 120