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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Increasing Your Media Coverage Through Storytelling

PRSay

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

He spent 13 years as a senior communications manager at Sellafield leaving to join a charity in January 2021. I’d been the company’s first ever communications lead for equality, diversity and inclusion. That is not to mention the 10,000 local people who are employed there today. That practitioner was Karl Connor.

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Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. How did you get your start in communications? What do you think are the biggest communication mistakes brands make? brand promise.

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7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

Many blame Mr. Trump for the loss of confidence in the MSM, but the erosion probably started decades ago, with the rise of conservative radio. As right-of-center radio host Charlie Sykes puts it, “we’ve done such a good job of discrediting (the mainstream media), that there’s almost no place to go to be able to fact check.”

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Holding out for a hero

Stephen Waddington

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. As a communications professional, make sure you understand how your key audiences’ media consumption habits have changed.

Radio 89