ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. You welcome the reader to continue the conversation.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Axia PR

MAY 9, 2023

Three steps for an effective press release that can earn your company media coverage For over 120 years, the news release has helped public relations professionals communicate important information efficiently. To get started spreading your company’s newsworthy messages , follow these three tips for writing a news release like the PR pros.

Writing 62

Writing How To Company Communications 62

Landis PR

SEPTEMBER 13, 2021

This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. Below are the steps to writing a competitive media analysis. These could be competitors that your client thinks to have effective communications programs or not so much.

Analysis 69

Analysis Writing How To Media 69

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 88

Writing How To Media Guidelines 88

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Prowly

OCTOBER 17, 2017

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine.

Writing 163

Writing Communications How To 163

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Informed by my own experience, here’s how to work successfully from anywhere. Lean into communication with colleagues .

How To 309

How To Meeting Travel Employee 309

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Plus, those who used AI in writing produced better messages. without it.

How To 136

How To Writing Study Training 136

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. The Platitude Sickness: The Trash of Corporate Writing.

Communications 52

Communications eBook Leadership Corporate 52

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. These relationship-building moments are key to telling your story. .

How To 241

How To Advertising Advertising Data 241

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 161

How To Employee Leadership Nonprofit 161

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., It came in college.

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 141

Writing Storytelling Reputation Social Media 141

PRSay

JULY 17, 2020

1 thing you can do to improve the ROI of your communications. Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little.

How To 190

How To Writing Training Survey 190

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Why not make them for the better?

Strategy 265

Strategy How To Resources Employee 265

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 139

How To Employee Leadership Nonprofit 139

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

Onclusive

JULY 20, 2016

I know that public relations and communications professionals can relate. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. So […].

Communications 150

Communications How To Publicity Writing 150

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. I’ve had an exciting new title change. So a fun new change in my work world.

Report 90

Report How To Ethics Nonprofit 90

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Public Relations Sydney

JULY 25, 2019

Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. The post How to write an article that will be picked up by a journalist appeared first on Public Relations Sydney.

Writing 88

Writing How To Brand Branding 88

5W PR

JUNE 7, 2023

PR is a dynamic industry that requires strong communication and problem-solving skills, as well as organization and attention to detail. This may include writing, communication, organization, and time management skills. Researching the Company Researching the company is crucial before starting a PR internship.

How To 88

How To Internal International Trends 88

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

Writing 148

Writing Storytelling Data Analysis 148

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Read this post to learn how to better interact with journalists on social. 2018 Content Calendar + Template (Why You Need One And How to Use it).

Communications 225

Communications Marketing Radio Airlines 225