PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

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Public Affairs Communications Radio Television 87

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

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Writing How To Media Guidelines 82

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. I’ve done 170-plus interviews and it’s the first one like this I’ve heard.

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Report How To Ethics Nonprofit 90

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Join online communities so you’re current on industry issues.

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How To Nonprofit Interviews Privacy 189

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

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Writing Video Interviews Report 98

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? And communicator.

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Interviews Content Marketing Writing Journalism 104

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

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Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Maybe an interview.

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Ethics How To Survey Interviews 91

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

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Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. That editor will be swamped – too busy to even conduct interviews, in many cases.

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Onclusive

JUNE 7, 2017

This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. Lastly, as PR professionals and communicators responsible for amplifying brand narratives, we sometimes forget that journalists are artists.

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How To Fashion Interviews Local 150

PRSay

JUNE 19, 2018

But first I want to explore why this type of language is so common among communicators. If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. The same principle applies when writing PR materials or crafting statements for media interviews.

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5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. Crafting a persuasive pitch When reaching out to editors or guide curators, write a compelling pitch that explains why the product is an excellent fit for their guide.

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How To Retail Pitching SEO 78

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Barbershops are known for being one of the many safe spaces men have created to feel comfortable communicating, which makes Eric an incredible resource. Looking for more tips for pitching Forbes?

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Pitching How To Interviews Resources 84

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

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Communications Guidelines Technology Tools 73

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By staying on their radar and keeping up to date with what they’re sharing, you’ll stay top of mind for the next time they need a quote or interview. Include it on your website or blog.

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How To Media Report Interviews 245

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people may even double-text or call when dating.

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Product Launch Training Interviews Software 296

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Interviews. Headline writing tips.

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How To Guidelines Content Marketing Video 177

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. Most importantly, learn how to write a press release and customize your message to suit every report’s personality to increase the chances of getting a response.

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How To Media Pitching Report 105

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? And communicator.

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Interviews Content Marketing Writing Journalism 60

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

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Journalism Automotive Interviews Writing 115

PR Fuel

JANUARY 10, 2022

They’re an effective marketing tool that you can use for both internal and external communications. Here’s how you can write a successful press release using our easy-to-use press release templates! Template 5: How To’s. How to Reach Your Sales Goals! End with a call-to-action (CTA) for media.

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How To Examples Interviews Company 105

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

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Interviews How To Journalism Report 60

Solo PR Pro

MARCH 1, 2022

Stories are an essential part of how we communicate. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. As PR professionals, we’re constantly on calls with clients to discuss any ongoing initiatives and brainstorming how to move a campaign forward. How Working In PR Is Like Playing In A Band appeared first on Crenshaw Communications.

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Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

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Media Training Training Media Interviews 282

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

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How To Facebook Social Media Advertising 159

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 78

Communications Measurement Tools Enterprise 78

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. Use disciplined messaging.

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Deirdre Breakenridge

SEPTEMBER 26, 2014

Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. What is the one thing that really gets your attention when a young professional meets with you or interviews with you?

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Interviews Energy Meeting Conference 375

Action PR

JULY 26, 2019

Key messages are so, er, key, we – like many other PR agencies – measure the success of our clients’ coverage in terms of how many key messages are included. The secret to writing key messages is to make them memorable, relevant and meaningful. A good key message should slip effortlessly into conversation and copy writing.

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Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. How are we going to adapt? How do we use the copyrights of the texts it provides us?

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Radio Ethics How To Writing 59

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

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Healthcare How To Pitching Product Launch 52

Solo PR Pro

APRIL 27, 2021

“Do you have a defined budget for PR/communication services?” Once you’ve adequately vetted a potential client and their needs, and think you’d like to move forward, I typically recommend starting with a more in-depth pre-proposal interview. How to Pre-Qualify Prospects appeared first on Solo PR Pro.

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Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. It may be academic or personal.

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Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. Q: If you had the chance to prevent what happened and re-write your story, would you? . SCHEDULE A DEMO.

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Interviews Ethics Government Internal 105