Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Crisis communications has changed — and Mr. Wilde should get a raise. 6 Creative PR Ideas for Blended Media.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 96

Publicity Ethics Analysis Data 96

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Particularly in the case of future, embargoed communications this is very important to consider.

Corporate 88

Corporate Communications Training Data 88

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? using communicative means to achieve adversarial objectives).

Communications 52

Communications eBook System Corporate 52

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. appeared first on Crenshaw Communications. ChatGPT has real limitations.

Tools 353

Tools Trends Creativity B2B 353

5W PR

DECEMBER 1, 2020

However, the public is not engaging with those stories as much as it used to. For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis.

Creativity 88

Creativity Pitching Small Business Media 88

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If you write like this, then you’re cheating yourself and your employer or client.

Writing 149

Writing Storytelling Data Analysis 149

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Remote PR Jobs

JANUARY 30, 2024

However, excelling in this dynamic field requires more than just good communication skills. Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Let’s explore six important characteristics essential for success in the world of PR.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I doing enough?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 73

Communications Guidelines Technology Tools 73

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. Thinking Creatively about Recruiting Events.

Resources 78

Resources Creativity Publicity Local 78

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Other responsibilities could include the creation of the organization’s annual report.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. While it can be challenging for solutions providers to get customers to agree to go public with ROI and revenue numbers, they should make every effort to capture such proof points. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Andie Davis, Account Executive – Public Relations Major. Maybe consider it!

Communications 52

Communications Software Interviews Journalism 52

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Expert producers.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96