PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

Journalism 188

Journalism Real Estate Survey Report 188

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 140

Tools Communications Storytelling Newspapers 140

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public. Rockefeller Jr. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

MAY 12, 2021

You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The biggest risk communicators run is that we never get heard at all.

Creativity 186

Creativity Writing Storytelling Study 186

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Guidelines Construction 111

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

Communications Conversations

NOVEMBER 22, 2022

I started an underground newspaper in high school. I wrote for my college newspaper. ” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote. Instead, use easy-to-understand words that easily communicate what you’re trying to say.

Writing 88

Writing Social Media Newspapers Media 88

Doctor Spin

MARCH 1, 2024

In-house communications departments. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. When making important decisions, you need to rely on your own expertise and wisdom.

Newspapers 120

Newspapers Financial Crisis System 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération.

Reddit 176

Reddit Software B2B Technology 176

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 29, 2020

45-plus Places to Find Communications and Public Relations Jobs. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network.

SEO 101

SEO Software Resources Newspapers 101

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

AUGUST 23, 2022

More communications pros say their organization trusts the media than do not. We continue to benefit from responsible reporting by our local newspaper.”. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. “Some [media outlets] are fair; some are not.”.

Survey 138

Survey Media Report Journalism 138

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer.

Ethics 104

Ethics Financial Local Newspapers 104

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Yet, in reflection, so much has changed. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services?

Financial 120

Financial Corporate B2B Film 120

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167

Publicity Social Media Television Measurement 167

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Technology has changed communication behaviors, too. Again, think about how you communicated 10 years ago.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 95

Survey Industry Leadership Study 95

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. Kevin Mejia. Account Coordinator.

Pitching 110

Pitching Television Newspapers Financial 110

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Today’s news environment is so dynamic and omnipresent that companies really need to rethink their approach to communicating their story. How do you envision the future of PR?

Reputation 120

Reputation Newspapers Journalism Instagram 120

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. “When a reporter leaves a newspaper, the publisher doesn’t redact the contributor’s byline or replace it with a retained employee’s name. And that’s a perfectly legitimate thing to do.

Blogging 74

Blogging Employee Newspapers Corporate 74

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Maxim Behar

FEBRUARY 20, 2024

Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. The fact that social media platforms provide the opportunity for a dialogue can be used to rectify all sorts of communication mistakes, manipulations, and injustices. There’s an earthquake? The last part is the excellent news for the public.

Social Media 58

Social Media Facebook Airlines Web 58

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. Plus, typically, we’re not quite as locked up in meetings as our corporate friends. To the media.

Corporate 148

Corporate Fashion Agency Travel 148

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Most of our clients do this already, but there are cases where the PR team isn’t informed about what’s actually driving site traffic or conversions, so communication here is key.

Measurement 189

Measurement How To Guidelines Web 189

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. What are communication professionals doing differently today?

Real Estate 120

Real Estate Television Technology Agency 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records.

Airlines 180

Airlines Reputation Journalism Crisis 180