The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline.

Reddit 179

Reddit Software B2B Technology 179

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

MARCH 1, 2024

Many PR firms offer entry-level positions such as PR assistant, coordinator, or junior account executive. In-house communications departments. Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

DECEMBER 2, 2022

Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone. Look at what happened with the Corporate Memphis design trend a few years ago. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

The Proactive Report

APRIL 17, 2017

A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.” Digital CX Tips.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

MARCH 20, 2023

I’ve written extensively in the last decade about AI and communications. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. Compete with the human touch.

Corporate 52

Corporate eBook Tools Data 52

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Remember the days when we used our phone for talking, not typing?

Social Media 48

Social Media Media Blogging Resources 48

Doctor Spin

DECEMBER 20, 2023

[link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.”

Brand 52

Brand Branding eBook Resources 52

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

PR News

FEBRUARY 26, 2018

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. Two influential communicators shared their… Continued.

Trends 97

Trends Communications Blogging Digital PR 97

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? Think about how you can make the most of a PR win. For the original blog, please visit here. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media.

Interviews 80

Interviews Strategy Social Media Digital PR 80

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The common thread in an effective sustainability plan for events is communication. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Solo PR Pro

APRIL 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. Nicole Marshall, Curated Communications.

Tools 89

Tools Google LinkedIn Leadership 89

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive. Social media is not the silver bullet.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. It’s a more digital content marketing focused role, which is part of the work that I really love. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How to Develop a Successful Digital Coupon Campaign.

Analytics 75

Analytics SEO Google Facebook 75

PRSay

SEPTEMBER 27, 2016

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60