Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

MAY 5, 2020

Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. Quick hits around PR technology Cision published its annual 2 020 State of the Media Report , an annual survey that polled 3,200 journalists from 15 countries this year. Propel is a startup based in Israel.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

MAY 20, 2017

2) Advanced content, visualizations and strong views. For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Repurposed Ebooks, Infographics or Whitepapers. For an example of extraordinary interactive ebooks, whitepapers or infographics, check out The New York Times’ Follower Factory report.

eBook 48

eBook Infographics Survey How To 48

ISEBOX

JANUARY 6, 2016

Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Product Launches. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Media If you want to give your press release the best chance at reaching the most people, think about some unique media assets that can make it stand out and make the lives of your target journalists easier. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

MAY 26, 2016

Specific features to examine include page design, main content categories, primary calls-to-action (CTA), subscriber options, featured articles, etc. The blog’s home page also draws you in with a free ebook offer, top content categories, a quick ‘About Me’ section, number of subscribers, and recent media coverage. Topic categories.

Blogging 51

Blogging Brand Branding How To 51

MaccaPR

JANUARY 6, 2015

Paul Maccabee followed up his exclusive Joe Pulizzi interview with " 5 Eye-Opening Lessons From "Epic Content Marketing ": 1) Act More Like Media and Less Like Marketers, 2) Marketing Is No Longer About You, 3) Market When Your Prospects Have No Intention of Buying, 4) Your Marketing Goal Is Now Subscription, and 5) Be Patient or Buy Your Media. #10.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

JULY 9, 2020

By entering a search term or topic, you can quickly identify what people are searching for across various regions, languages, and categories. Templates range from social media posts to marketing collateral to infographics (and tons in between). So no longer do you have to guess what will work. With a simple search, you’ll know.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

DECEMBER 20, 2023

Pricing: $99/mo for Lite version 2. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Simply visit the website and scan through the list of categories to find the best fit. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. You simply prompt the tool and choose from any helpful categories to further customize the type of image you want to create. They frequently receive praise for their monitoring and reporting.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. You simply prompt the tool and choose from any helpful categories to further customize the type of image you want to create. They frequently receive praise for their monitoring and reporting.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

Pricing: $99/mo for Lite version 2. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Simply visit the website and scan through the list of categories to find the best fit. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: $99/mo for Lite version 2. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Simply visit the website and scan through the list of categories to find the best fit. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

JANUARY 11, 2017

2- Focus on a clear, concise, and impactful message. Text, including data with explanatory videos and infographics is a great secondary step to help support your claim. For NSC, research showed that they should focus outreach to mothers with young children. One way to accomplish this task is by appealing to emotions.

Case Study 40

Case Study Communications Infographics Video 40

Sword and the Script

DECEMBER 24, 2019

2) The average content marketing budget is $185,000. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. 2) Marketing leaders add creative headcount and build in-house agencies. It’s not the only study to point to this trend.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

OCTOBER 11, 2016

The Social Media Inflation Index 2016 [Infographic]. 2) For Business, it Pays to Tweet Back. In both categories nearly half use organic and paid social media equally.”. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. The same holds true for B2B and B2C.

Social Media 60

Social Media Study Media Survey 60

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

MARCH 26, 2014

If you don’t already have access to free (or stock) photos… Here are a few places to get you started: * Flickr Creative Commons : Make sure to check the box to “only search within Creative Commons-licensed content,” and be careful to use images licensed for commercial use if your usage falls within that category. Screenshot.

Web 77

Web Pinterest Creativity Print 77

MaccaPR

MAY 20, 2015

Recently I had the pleasure of attending the Food Leaders Summit in Chicago where I was reminded of two things: 1) I love Chicago and 2) I love food. Mega-Trend #2 – The New Scratch Cooking. Mega-Trend #3 – The Breakdown of Category Silos. That in-person experience can be so important. Mega-Trend #4 – Food on Demand.

Trends 48

Trends Marketing Retail Consumer 48

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Introduction. Great outreach starts with a great list. It won’t hurt my feelings. Authority Measure.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

AUGUST 4, 2016

1 will do, 2 is ok, 3 is pushing it and 4 starts to become hard to read. Users can follow topic-specific boards or search for content based on keywords and category prompts and then save pins to their own boards. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

JUNE 11, 2020

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. They all earned at least $2 billion in revenue last year. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. They all earned at least $2 billion in revenue last year. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 52

Healthcare Content Marketing Industry Trends 52