ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha was one of two PR professionals named to the “Mentors” category. Sasha was one of two PR professionals named to the “Mentors” category. She also contributes to new business efforts and continuing education for agency team members. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

Onclusive

JULY 13, 2021

NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s). It’s about controlling the narrative. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Flack's Revenge

OCTOBER 27, 2021

He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond. Each category has a narrative, a story arc that starts with innovation and ends with obsolescence. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

Flack's Revenge

OCTOBER 27, 2021

He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond. Each category has a narrative, a story arc that starts with invention and ends with obsolescence.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” So, the evidence is mixed.

Publicity 212

Publicity Corporate Employee Sports 212

Onclusive

NOVEMBER 17, 2021

While sentiment monitoring and analysis technically falls under the Social Factors category of PESTLE since it tracks opinions, attitudes and buying behavior, brand perception is often affected by other factors, including political, economic and environmental influencers. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Even major B2B categories are likely to be narrower than large consumer product or services industries, so they lend themselves to “long-tail” search terms. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. Meanwhile, B2B budgets have boomed.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

People will then be interested in what they have to say and what they can offer, which once again can lead to new business opportunities. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Credibility.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

Flack's Revenge

DECEMBER 12, 2022

The Metaverse is not a new concept; it is about 30 years old. (This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. How Soon is Now? Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

PR for Anyone

MARCH 6, 2020

This week I want to talk about what’s going on in the news right now, which is Coronavirus. This is encompassing all news, all categories, all everything. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip.

Media 130

Media 130

PRSay

FEBRUARY 28, 2022

More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. While Republicans and Democrats differed in their trust of media outlets by as much as 40 percentage points, both sides agreed that local news sources are the most trustworthy.

Study 195

Study Local Newspapers Survey 195

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. The earned media landscape is evolving.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. PR-generated content offers a depth that helps educate customers about a complex product or a new category. But the conflict typically runs deeper. But it’s not a contest. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

DECEMBER 14, 2017

Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. You will now find a more aesthetically pleasing look and feel, simplified content categorization and a slew of new features designed to help you find and share the content that matters most to you. Clear Content Categories.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election. The PR Worst.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. This is the most unexpected finding of all.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. with positive news content tends to increase both arousal and. This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

React to breaking news. From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. When it comes to reactive commentary, we base outreach on company specialty and the nature of the news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. But does a startup business always need to hire a PR agency? The answer is no. Focus on relationships. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. And the importance of issuing a launch announcement, while understanding that not every media outlet will consider it big news.

Travel 100

Travel Education Storytelling Company 100

Onclusive

APRIL 29, 2021

There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO prepare to move fast.

Crisis 367

Crisis How To Crisis Communications Reputation 367

NewsWhip

OCTOBER 30, 2020

As we approach the crescendo of the 2020 election, we wanted to check in on the stories and publishers that have been influential in the last six months. . So this data looks at articles written between May 1 and October 25 of this year. . Let’s begin at the high level. . Trump & Biden engagements since May 1st.

Viral 174

Viral Journalism Analysis Comparison 174

PRSay

OCTOBER 10, 2022

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad.

Consumer 163

Consumer Brand Branding Marketing 163

ImPRessions - Crenshaw Communications

MARCH 9, 2021

As it happens, women are badly underrepresented in the category. The company also took a full-page ad in The New York Times that led with the same provocative line. The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The heat could have scorched my screen.

Internal 323

Internal International Crisis Brand 323

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF).

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category?

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. CES is a great venue for showcasing new and innovative products. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. PR teams need to be vigilant in identifying opportunities for business leaders to weigh in on relevant news and issues. Finding a voice in the media.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Today’s tech categories are hotly competitive. News creates a market presence. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

Technology 246

Technology Company Banking Education 246