Business Wire

SEPTEMBER 22, 2020

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago.

Blogging 424

Blogging Survey Publicity 424

HMA Public Relations

FEBRUARY 14, 2023

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.

Blogging 94

Blogging 94

Communications Conversations

OCTOBER 8, 2020

Because many of us do not want to see this scenario play out again, we’re watching what the Democrats are doing very closely when it comes to campaign strategy and messaging. There are four weeks left in the election, so campaign like never before. Keep safely campaigning. It’s up to the campaigns to make their case.

Healthcare 148

Healthcare Course Strategy Communications 148

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. What happens if you and your PR team invest more into strategic planning in your campaign workflow. A campaign is only as successful as the strategies behind it and the planning that goes into it.

Tools 354

Tools Internal International Resources 354

Brand24

JULY 31, 2018

How to make social media management easier? This post list 7 social media management tools that will make every marketing campaign run smoothly.

Social Media 61

Social Media Tools Media Marketing 61

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 389

Small Business Blogging Customer Service Social Media 389

Ronn Torossian

DECEMBER 8, 2022

When it comes to creating effective and successful influencer marketing campaigns, it’s important for companies to understand the basics of marketing campaigns, and of influencer marketing more specifically to be able to create these types of campaigns. The post Influencer Marketing Essentials appeared first on.

Marketing 195

Marketing Company 195

Prowly

APRIL 9, 2024

It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. For every brand under the sun, it’s inevitable that problems arise every now and then.

Crisis Management 104

Crisis Management Examples Crisis Internal 104

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We also discuss how our actionable insights can steer your future comms and crisis management.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. We also discuss how our actionable insights can steer your future comms and crisis management.

Reputation 195

Reputation Brand Branding Crisis Management 195

Ronn Torossian

DECEMBER 26, 2022

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. The post ROI of Influencer Marketing Campaigns appeared first on.

Marketing 195

Marketing Company 195

The Proactive Report

NOVEMBER 3, 2022

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

Remote PR Jobs

JANUARY 30, 2024

Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively. By analyzing market trends, audience behavior, and industry dynamics, PR practitioners can develop targeted campaigns that resonate with their intended audiences, leading to more successful outcomes.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Brand Branding Reputation 104

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The mentor match-up is key In a PR person’s career, the guidance and support of a manager-mentor are invaluable. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Ronn Torossian

DECEMBER 14, 2020

Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Before the pandemic, although most marketing campaigns centered […]. The post Content-Centered Marketing Campaigns appeared first on.

Marketing 248

Marketing Publicity 248

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Real-time campaign measurement and evaluation Social listening tools are a dream when it comes to measuring success as you go.

Strategy 370

Strategy Communications Reputation Measurement 370

Ronn Torossian

JULY 11, 2022

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. The post Learning from The North Face Search Campaign appeared first on. When trying to balance both […].

Retail 195

Retail Internal International Brand 195

Agility PR Solutions

NOVEMBER 22, 2022

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. Being […].

Software 167

Software B2B Media Publicity 167

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Flatiron Communications

MARCH 9, 2016

Sometimes, however, this unfettered devotion crosses an ethical boundary as several folks witnessed last night when Donald Trump campaign manager Corey Lewandowski physically accosted a pesky reporter following a campaign event in Florida. Trump Campaign Manager Corey Lewandowski w/ Candidate Last Night (AP).

Report 28

Report Enterprise Radio Ethics 28

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. Importantly, we ensure messages are sent to verified email addresses.

Media 369

Media Software Pitching YouTube 369

Buzzstream

MARCH 12, 2024

Today marks the launch of the highly anticipated Project Dashboard feature for all our users—and it’s set to transform how you manage your outreach projects. Centralized Project Visibility The most obvious immediate benefit of the Project Dashboard is centralized visibility into activities across all your clients and campaigns.

Web 77

Web Examples Video Tools 77

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

There’s no one to manage the agency. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. We’re biased, but a strong PR campaign deserves more than scraps.

Agency 333

Agency Internal International Resources 333

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This is a crucial metric to assess the effectiveness of a campaign. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This is a crucial metric to assess the effectiveness of a campaign. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Ronn Torossian

SEPTEMBER 29, 2021

Additionally, according to reports, this industry has managed to generate billions of dollars. The post Fintech Marketing Campaign Strategies appeared first on. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195

Strategy Marketing Report Industry 195

Buchanan PR

APRIL 17, 2024

Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns. Campaign Performance: Evaluating the success of specific marketing campaigns through metrics such as engagement rates and audience reach.

Social Media 91

Social Media Trends Crisis Management Tools 91

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Earned Media & Media Relations. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 28, 2021

Do you create strategic communications plans for your PR campaigns? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The limits of PR’s influence While PR agency teams work to help shape and manage a client’s reputation, they’re not always open about the limits of our work. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. We can influence, not control.

Agency 182

Agency Handbook Construction Pitching 182

Agility PR Solutions

JANUARY 8, 2024

It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions. In this dynamic arena, PR professionals are constantly seeking innovative ways to communicate with […] The post 8 ways to use virtual reality in PR campaigns—best practices and challenges appeared first on Agility PR Solutions.

Storytelling 103

Storytelling Media Relations Brand Branding 103

Agility PR Solutions

DECEMBER 17, 2023

These are essential for making marketing campaigns successful. Organizations must create a culture of development […] The post How to reduce and manage employee turnover in your comms agency appeared first on Agility PR Solutions. High turnover rates aren’t only costly. They stifle consistent innovation and fresh thinking.

Employee 108

Employee Agency How To Marketing 108